1. © 2005 Les Mills International Limited

2. Progress on: TOP 3 OBJECTIVES from March 2007 Increase Sales Improve Service Build Team and Infrastructure

3. INCREASE SALES Staff Meetings Trainings like Karen Woodard/GFMs Monthly Sales Training – 30 min group / 30 min privates Weekly Sales calls – 30 min limit Nightly reports Joint Sales Calls Focus on Chains

4. SALES STABLE February 20074 new12 additional March 20073 new13 additional April 20078 new19 additional May 20078 new19 additional June 20078 new25 addtional July 20079 new35 addtional August 20078 new24 additional

5. BUILD TEAM & INFRASTRUCTURE A New Business Existing Business – not a new one Department by department review Person by Person development Weak link replacement The Right People Attitude is everything Team Players In-Office staff

6. New CFO Daily interface & review Increased financial controls Cash management system Accounts receivable/ Accounts payable Collections/Daily P&L Business Development Director Manage Business Development Manage Club Coaches Work with Operations & Marketing

7. IMPROVE SERVICE One Team – tap into SCW staff Product Director – Auto Ship Registration Coordinator – Manage GFM and Tour Registrations Webmaster – Set up Registration Systems Artistic Director – Manage promotional pieces Editor – re-work copy for e-newsletter Utilize Boardroom every week Meetings / Presentations / Tours Lunches, Workouts Ask each other for help or advise

8. RECRUIT & RETAIN STAFF Advertisements Les Mills Midwest Website e-Newsletters Interview 3 steps – Team Manager, Office Manager, CEO Unified decision (hiring and replacing) Retain Train (events, etc.) Include (marketing decisions, ordering, approaches) Involve (e.g.: Club Coaches weekly calls)

9. BUILDING THE BRAND Quarterlies Bi-monthly SCW Newsletters Bi-Monthly LMMW Newsletters Webinars FitnessEdge e-Magazine GFMs - Full Days, Private in-club, Touch Tour Club Industry

20. MAJOR LEARNINGS CAN’T DO IT ALL CFO HIRE/UTILIZE KEY PEOPLE – Ask for help Business Development Director Office Manager Julie Riker / Doug Robb – FANTASTIC! SYSTEMS ARE EVERYTHING Product Ordering Trainings/Assessments DON’T BE AFRAID TO REPLACE Sooner rather than later

21. TOP INNOVATIONS Financial Systems Charting Launches Charting Autoship Ordering CMS/Database Training Touch Tour – using office! Personalized flash pieces

22. FOCUS FOR THE FUTURE SALES, SALES, SALES Chains Hire more sales staff and another full time club coach Quicker launches – its not just about sales … you have to get them launched to pay the bills!

23. © 2005 Les Mills International Limited