1. Flourishing in the 21 st Century Partners in Learning Conference A Tree of Knowledge Awaits You Presented by C.G. Marketing Solutions

2. Target Market De Anza Faculty Members – 306 faculty websites listed on De Anza website – 1272 Total Professor according to Rate my Professor Foothill College Faculty Members – 643 Total professors according to Rate my Professor 1912 Identified as belonging to the Target Market

3. Planting the Seed Flourishing in the 21st Century A TREE OF KNOWLEDGE PARTNERS IN LEARNING PRESENTS FLOURISHING IN THE 21 ST CENTURY MATT ABRAHAMS YOUR ATTENDENCE IS REQUESTED Friday, March 4 TH 2011 9:00am – 4:00pm Conference Room TBD De Anza City College Breakfast and Lunch will be provided If scheduling conflicts exist please exercise one of your flex days to attend TREES OF KNOWLEDGE HAVE BEEN PLACED AROUND THECAMPUS WITH MORE DETAILS REGARDING THIS EVENT. PGA - PAA - STIPENDS FOR PT FACULTY - MEALS - FLEX DAYS Personalized invitations sent out to target market INFORMS TARGET MARKET OF THE EVENT BEGINS TO ADDRESS POSSIBLE REASON FOR NOT ATTENDING CREATES A FRAME OF REFERENCE FOR FUTURE ADVERTISING MEDIA

4. Watering the Seed FLEX your SCHEDULE Attention is on the FLEX DAYS available to faculty members Stipends for PT Faculty Registration options Address identified reasons for not attending To use pre-registrants as a tool to monitor success Strategy Behind Media 17”X22” ACTUAL DIMENSION

5. Germinating the Seed 22” X 22” ACTUAL DIMENSION Strategy Behind Media Create Anticipation Continue Generating Buzz Use of Fear Appeals ARE THE SEEDS YOUR PLANTING TAKING ROOT 16 Speakers Bring a Guest

6. Watching the Seed grow 17” x 22” ACTUAL DIMENSION Strategy Behind Media Development of Ethos & Pathos Continue addressing reason for not attending Watching the seeds of yesterday grow before your eyes Thought Provoking Questions to Capture Viewer Placement of Core Values & Conference Format

7. Flourishing in the 21 st Century Partners in Learning Conference A Tree of Knowledge Awaits You Thank you for considering C.G. Marketing Solutions