1. www.sti-innsbruck.at © Copyright 2008 STI INNSBRUCK www.sti-innsbruck.at http://bottlenose.com/ August 2, 2012 – Carmen Brenner

2. www.sti-innsbruck.at Introducing Bottlenose 2

3. www.sti-innsbruck.at What is Bottlenose? Real-time discovery engine for the social web The ‘new’ internet to keep up with news and interests, gain live insights, and engage in real-time Discovering the Stream –social networks, –messages, –conversations, and –constantly flowing data A (visual) live streaming view of what the crowd is thinking, sharing and talking about right now –With insights and analytics –Shows who is influencing the Stream –Personalized dashboard (registration required) 3

4. www.sti-innsbruck.at How is Bottlenose doing it? Creates a dynamic semantic interest graph about every topic, link and person on the Stream Uses a new patent-pending platform for social listening, analytics, and trend detection, called the StreamOS –Natural-language processing, semantic classification, sentiment detection, analytics, rules automation, attention profiling, trend detection, and personalization –Ranking of topics and trends using StreamSense (new algorithm to measure attention, conceptual similar to Google’s PageRank, but for social messages) Connected with different social networks and data streams –Twitter, Facebook, G+, YouTube, LinkedIn, RSS feeds, and more –Easy to connect new streams and networks 4

5. www.sti-innsbruck.at More on StreamOS Based on the idea of a (human) brain Distributed peer-computing network where each computer is similar to a synapsis  Synaptic Web Completely written in Javascript and HTML5 with a size of a image Runs in your browser when you visit and use Bottlenose Acts as a site, but is in fact an app running in your browser  Web 3.0/Hypernet Extending the Cloud to your computer New discoveries will be shared with everyone else in the cloud Everyone computes a bit (up to 3000 message per second) These bits are used to build the Interest graph 5

6. www.sti-innsbruck.at Resources How Bottlenose works - A Glimpse Under the Hoodhttp://www.novaspivack.com/uncategorized/how-bottlenose- works-a-glimpse-under-the-hoodhttp://www.novaspivack.com/uncategorized/how-bottlenose- works-a-glimpse-under-the-hood New Social Discovery Engine ‘Bottlenose’ Aims To Take Over Real- Time Exploration http://marketingland.com/new-social-discovery-engine-bottlenose-aims- to-take-over-real-time-exploration-17024 http://marketingland.com/new-social-discovery-engine-bottlenose-aims- to-take-over-real-time-exploration-17024 6