1. PA WINERY SURVIVAL - " LOST " COPYRIGHT F. GADEK 04/18/2003 1 TOPIC – “ SURVIVAL OF PA WINERIES “ “ THE LOST ! “ SCIENCE, TECHNOLOGY & SOCIETY { “STS” } BY FRANK J. GADEK, PH.D.

2. COPYRIGHT F. GADEK 04/18/2003 2 “ STILL LIFE “ BY WILLIAM HARNETT, 1848 – 1892, IRELAND TO SIGNIFY “ THINGS LOST ? “ PA WINERY SURVIVAL - " LOST "

3. COPYRIGHT F. GADEK 04/18/2003 3 UNOPENED BOTTLE OF CHAMPAGNE EMPTY GLASS CIGARETTES – NOT SMOKED & ONE LIT ABANDONED FRUIT NOT EATEN METAL MUG WITH TOP DOWN CERAMIC CONTAINER WITH TOP ON ETC. { WHAT ELSE DO YOU SEE ? } PA WINERY SURVIVAL - " LOST "

4. COPYRIGHT F. GADEK 04/18/2003 4PA WINERY SURVIVAL - " LOST "

5. COPYRIGHT F. GADEK 04/18/2003 5 IT IS VERY SAD TO SEE SOME NOT SUCCEED IN ANY INDUSTRY IT IS ESPECIALLY SO WHEN THOSE WHO DO NOT SUCCEED USED FUNDS THAT WERE NOT DISPOSABLE / PLAY MONEY / ETC. THAT COULD BE MORE EASILY LOST TRAGEDIES THERE HAVE BEEN MANY TRAGEDIES – MANY NOT PUBLICIZED FOR VARIOUS REASONS - SOME VERY PREVENTABLE – BUT FULLY ACCOUNTABLE ADULTS MADE THOSE DECISIONS & SOME HAVE PAID A GREAT PRICE ! NOW, HOW CAN SIMILAR ONES BE MINIMIZED AT LEAST, IF NOT PREVENTED MOSTLY ? PA WINERY SURVIVAL - " LOST "

6. COPYRIGHT F. GADEK 04/18/2003 6 LEARNING FROM THEM CAN CERTAINLY HELP AS GENERALLY BECOMING MORE INFORMED ON THE “ FACTS OF LIFE “ OF THE INDUSTRY FROM MANY PAST YEARS OF HARD WON EXPERIENCE ! IF YOU DO NOT KNOW HISTORY YOU TEND TO REPEAT IT & USUALLY THE WORST PARTS – AS THE FAMOUS SAYING GOES CERTAINLY MAKING YOUR OWN MISTAKES & NOT THOSE OF OTHERS IS MUCH MORE PRODUCTIVE ! PA WINERY SURVIVAL - " LOST "

7. COPYRIGHT F. GADEK 04/18/2003 7 WINEMAKING IS BOTH AN ART & A SCIENCE BOTH CAN BE RULED BY VERY STRICT LAWS OF NATURE WITH VERY DRAMATIC NEGATIVE CONSEQUENCES BY BETTER UNDERSTANDING THEM BOTH, PERHAPS MORE SUCH DRAMATIC NEGATIVE CONSEQUENCES CAN BE AT LEAST MINIMIZED IF NOT MORE ELIMINATED. PA WINERY SURVIVAL - " LOST "

8. COPYRIGHT F. GADEK 04/18/2003 8 SOME LOCAL WINERIES ▓▓ LOSSES ▓▓ RETENTION ▓▓ 1984 – 2003 ▓▓ OVER ABOUT 19 YEARS ▓▓ CONTEXT / PERSPECTIVE PA WINERY SURVIVAL - " LOST "

9. COPYRIGHT F. GADEK 04/18/2003 9PA WINERY SURVIVAL - " LOST "

10. COPYRIGHT F. GADEK 04/18/2003 10PA WINERY SURVIVAL - " LOST "

11. COPYRIGHT F. GADEK 04/18/2003 11 WINERY ACT – FIRST IN NATION BUT NO FUNDING WAS INCLUDED FOR THE THE 1968 PA LIMITED FARM WINERY ACT – FIRST IN NATION BUT NO FUNDING WAS INCLUDED FOR THE MANY DEMANDS IT WOULD CREATE THAT IS HOW I GOT INVOLVED WITH MY WINE INDUSTRY CAREER FIRST SCIENCE OF ENOLOGY LAB COURSES FOR STUDENTS & THOSE IN THE WINE INDUSTRY, WINEMAKERS & THOSE INTERESTED IN WINE ! PA WINERY SURVIVAL - " LOST "

12. COPYRIGHT F. GADEK 04/18/2003 12 THEN EXTENSIVE PUBLISHED RESEARCH TO ASSIST SMALL WINERIES IN PRODUCING BETTER WINE MORE CONSISTENTLY & IF IN INDUSTRY TO TRY TO MAKE A SUITABLE PROFIT CONSISTENTLY TOPICS – JUST MAKING BETTER WINE MORE CONSISTENTLY FROM A VARIETY OF GRAPES & FRUITS DEACIDIFICATION – A VERY CRITICAL ASPECT WITH HIGH ACID EASTERN USA WINES ALSO PECTIC ENZYMES, DECOLORIZATION, ETC. PA WINERY SURVIVAL - " LOST "

13. COPYRIGHT F. GADEK 04/18/2003 13 THE EARLY YEARS ! NE SE NE = WHERE MOST GRAPES GROWN SE = WHERE MOST POPULATION RESIDED PA WINERY SURVIVAL - " LOST "

14. COPYRIGHT F. GADEK 04/18/2003 14PA WINERY SURVIVAL - " LOST "

15. COPYRIGHT F. GADEK 04/18/2003 15 LOT MORE IN SE PA WINERY SURVIVAL - " LOST "

16. COPYRIGHT F. GADEK 04/18/2003 16 SPECIFIC OTHER AREAS OF PA WITH WINERIES ! PA WINERY SURVIVAL - " LOST "

17. COPYRIGHT F. GADEK 04/18/2003 17 MANY “ISSUES” WITH TRYING TO FIND THE BEST DATA  THIS IS A START!  JUST TOOK DATA AS APPEARED IN THESE DIRECTORIES  SOME ACTIVE WINERIES NOT INCLUDED  SOME “INACTIVE” WINERIES INCLUDED  ERRORS  HOW DO YOU DEFINE “AN ACTIVE WINERY?”  STATES BORDERING PA WITH SIGNIFICANT # OF WINERIES  LARGE WINERIES INCLUDED, BUT RELATIVELY FEW IN THESE STATES PA WINERY SURVIVAL - " LOST "

18. COPYRIGHT F. GADEK 04/18/2003 18 VIRGINIA ALSO INCLUDED SINCE IT HAS:  SO MANY WINERIES  SO MUCH INDUSTRY SUPPORT  A MODEL TO FOLLOW ALONG WITH NY??? PA WINERY SURVIVAL - " LOST "

19. COPYRIGHT F. GADEK 04/18/2003 19PA WINERY SURVIVAL - " LOST "

20. COPYRIGHT F. GADEK 04/18/2003 20 NOTE THERE WAS A VERY SEVERE WINE INDUSTRY CONTRACTION AROUND 1985 ESPECIALLY FOR MANY EASTERN WINERIES PARTICULARLY THE LARGE ONES IN NY STATE THERE WERE MANY REASONS FOR THIS THEREFORE THE DATA FOR AROUND THAT YEAR MAY NOT BE EPRESENTIVE OF THE OVERALL LONG TERM TRENDS PA WINERY SURVIVAL - " LOST "

21. COPYRIGHT F. GADEK 04/18/2003 21PA WINERY SURVIVAL - " LOST "

22. COPYRIGHT F. GADEK 04/18/2003 22PA WINERY SURVIVAL - " LOST "

23. COPYRIGHT F. GADEK 04/18/2003 23PA WINERY SURVIVAL - " LOST "

24. COPYRIGHT F. GADEK 04/18/2003 24PA WINERY SURVIVAL - " LOST "

25. COPYRIGHT F. GADEK 04/18/2003 25PA WINERY SURVIVAL - " LOST "

26. COPYRIGHT F. GADEK 04/18/2003 26PA WINERY SURVIVAL - " LOST "

27. COPYRIGHT F. GADEK 04/18/2003 27PA WINERY SURVIVAL - " LOST "

28. COPYRIGHT F. GADEK 04/18/2003 28PA WINERY SURVIVAL - " LOST "

29. COPYRIGHT F. GADEK 04/18/2003 29PA WINERY SURVIVAL - " LOST "

30. COPYRIGHT F. GADEK 04/18/2003 30PA WINERY SURVIVAL - " LOST "

31. COPYRIGHT F. GADEK 04/18/2003 31PA WINERY SURVIVAL - " LOST "

32. COPYRIGHT F. GADEK 04/18/2003 32 “ONE” INTERPRETATION OF THE DATA: > PA IS VERY CLOSE TO THE AVERAGE % OF ADDED WINERIES [46% VERSUS 47% WITH OR WITHOUT PA DATA] > BUT PA IS VERY HIGH ON THE AVERAGE OF % MISSING [34% VERSUS 22% OVERALL AND 20% WITHOUT PA DATA > THUS, TO IMPROVE “SURVIVAL” [RETENTION] OF PA WINERIES, DECREASE % MISSING NEED TO DECREASE % MISSING > MISSING WINERIES “CAN BE EXPECTED” FOR MANY REASONS > HOWEVER, IF THEY ARE “MISSING” BECAUSE OF POOR QUALITY PRODUCT, MUCH INDUSTRY WIDE DAMAGE CAN OCCUR PA WINERY SURVIVAL - " LOST "

33. COPYRIGHT F. GADEK 04/18/2003 33 > OTHER NEARBY STATES HAVE HAD GRAPE & WINE SUPPORT FOR THEIR WINERIES > PA HAS NOT HAD THIS SUPPORT SINCE THE END OF THE VERY PRODUCTIVE AND FUNDED HAESELER / BEELMAN ERA > A WINE GRAPE AGENT [MARK CHIEN] WAS HIRED IN 1999 > A WINE AGENT IS SCHEDULED TO BE POSSIBLY HIRED BY THE FALL OF 2003 – ANOTHER ONE WAS HIRED AROUND 2012 > SUCH COMBINED SUPPORT SHOULD GREATLY ASSIST IN MINIMIZING “MISSING” WINERIES DUE TO POOR QUALITY PRODUCT > HOWEVER, RESEARCH FUNDING, FACILITIES, ETC.ARE STILL NOT AVAILABLE PA WINERY SURVIVAL - " LOST "

34. COPYRIGHT F. GADEK 04/18/2003 34 NOTE:  CARL HAESELER AND BOB BEELMAN RESEARCH WORK ENDED IN THE LATE 1980’S / EARLY 1990’S???  MARK CHIEN, PA STATE WINE GRAPE AGENT BEGAN IN 1999  IN LATE 1990’S PA GRAPE / WINE INDUSTRY SEEMED TO BE GETTING MORE ATTENTION  PWA VERY ACTIVE IN LATE 1990’S  PLCB CHANGED IN LATE 1990’S PA WINERY SURVIVAL - " LOST "

35. COPYRIGHT F. GADEK 04/18/2003 35 CAUSEAND EFFECT ??? PA WINERY SURVIVAL - " LOST "

36. COPYRIGHT F. GADEK 04/18/2003 36PA WINERY SURVIVAL - " LOST "

37. COPYRIGHT F. GADEK 04/18/2003 37 * SO USE PLCB DATA NOT * BUT STILL MAY NOT BE PERFECT * ZIONSVILLE, PA WINERY – NOT ON LISTS? [ME, HUDSON CATTELL, DEBRA DEIS] * #2 PA LIMITED WINERY NOT ON LISTS??? [HUDSON CATTELL SOURCE] * ETC.??? PA WINERY SURVIVAL - " LOST "

38. COPYRIGHT F. GADEK 04/18/2003 38PA WINERY SURVIVAL - " LOST "

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57. COPYRIGHT F. GADEK 04/18/2003 57PA WINERY SURVIVAL - " LOST "

58. COPYRIGHT F. GADEK 04/18/2003 58 PERSPECTIVE APPRECIATION OF SIZE PA WINERY SURVIVAL - " LOST "

59. COPYRIGHT F. GADEK 04/18/2003 59PA WINERY SURVIVAL - " LOST "

60. COPYRIGHT F. GADEK 04/18/2003 60PA WINERY SURVIVAL - " LOST "

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78. COPYRIGHT F. GADEK 04/18/2003 78PA WINERY SURVIVAL - " LOST "

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80. COPYRIGHT F. GADEK 04/18/2003 80PA WINERY SURVIVAL - " LOST "

81. COPYRIGHT F. GADEK 04/18/2003 81 BRIEF SUMMARY OF “ MY TAKE “ – MANY TRAGEDIES 1]MANY TRAGEDIES OF THOSE WHO GET THE “ WINE BUG “ “ WINE BUG “ & FAIL INVOLVING THE FUNDS OF THE FAMILY & NOT JUST “ PLAY MONEY “ THAT CAN BE MORE EASILY LOST – MANY ARE NOT PUBLICIZED FOR OBVIOUS REASONS STRONG SUPPORT 2]STATES WITH STRONG SUPPORT FOR ENOLOGY & VITICULTURE + FUNDED RESEARCH – SURVIVE THE MOST & CAN PROSPER – THOSE THAT DO NOT HAVE THIS CONTINUE TO DECLINE AS EXPECTED 3]ALL OF THESE STATISTICS NEED TO BE CONTINUALLY UPDATED BY THE INDUSTRY WITH PROPER FUNDING 4]PLCB STATISTICS ON AMOUNT SOLD SEEM VERY HIGH – IS THIS DATA VERIFIED ? ARE WINERIES NOT INDICATING THE ACTUAL TOTAL OF PRODUCTION & POSSIBLY INFLATING SOLD ? PA WINERY SURVIVAL - " LOST "

82. COPYRIGHT F. GADEK 04/18/2003 82 5]MY UNDERSTANDING IS THAT PLCB NO LONGER HAS A LAB TO CHECK ALL WINES BEING SOLD IN PA TO MAKE SURE THEY ARE WHAT THEY SAY THEY ARE & ARE NOT HAZARDOUS ? IS THIS TRUE ? 6]IT SEEMS TO ME THAT OVER 150 SMALL WINERIES AS OF ABOUT 2012 DOES NOT SEEM SUSTAINABLE IN THE LONG TERM – ESPECIALLY WITH RESPECT TO ALL THE OTHER STATES WITH SIMILAR HIGH NUMBERS OF SMALL WINERIES & THE FACT THAT YOU CAN PURCHASE AT THE PA STATE STORES FOR ABOUT $3 / BOTTLE CALIFORNIA WINES IN 5 LITER BULK THAT ARE TOP VARIETIES WITH CONSISTENT HIGH & DEPENDABLE QUALITY “ MATURE 7]THE WINE INDUSTRY CAN BE CONSIDERED A “ MATURE INDUSTRY “ INDUSTRY “ – SO THERE IS LITTLE ROOM FOR FURTHER GREAT INNOVATION & EXPANSION – YOU CAN DO A “ GOOGLE “ SEARCH ON MORE DETAILS OF WHAT THAT MEANS – BUT IN ESSENCE IT WILL CONTINUE TO CONTRACT WITH ONLY THE “ BIG PLAYERS “ BEING ABLE TO BE SUSTAINED IN THE LONG TERM. PA WINERY SURVIVAL - " LOST "

83. COPYRIGHT F. GADEK 04/18/2003 83 7]OVERALL SIMPLY – SMALL WINERIES ARE A NICE “ HOBBY “ FUNDED BY DISPOSABLE / PLAY MONEY – BUT VERY DOUBTFUL TO BE REALISTICALLY PROFITABLE IN THE LONG TERM 8]CERTAINLY THE SMALL WINERY MODEL OF PHILIP WAGNER WITH BOORDY WINERY & VINEYARD IS A WORTHWILE GOAL FOR LONG TERM CHANCES OF OVERALL SUCCESS, AS MODEST AS IT MAY BE. PA WINERY SURVIVAL - " LOST "

84. COPYRIGHT F. GADEK 04/18/2003 84 SINCERE & HEARTFELT ALL THE BEST ! BUT IT IS VERY CLEAR WHAT WILL CONTINUE UNLESS THERE ARE VERY SUBSTANTIVE & DRAMATIC CHANGES THAT ARE REALISTICALLY VERY DOUBTFUL. THE WINE INDUSTRY HAS BEEN VERY GOOD FOR ME & MY LIFE & CAREERS – I WAS VERY GREATFUL TO MANY FOR MUCH – THOSE WERE THE VERY GOOD YEARS FOR THE INDUSTRY LIKE SO MANY INDUSTRIES AS WE ARE NOW SEEING WITH EVEN COMPUTING. BUT I HAVE MOVED ON TO MY DECADES OF STS – NSF RESEARCH WITH THE WINE INDUSTRY AS A VERY GOOD EXAMPLE OF HOW BEST TO UNDERSTAND & MANAGE SUCH DRAMATIC & POWERFUL STS ISSUES IN OUR EVERYDAY LIVES. PA WINERY SURVIVAL - " LOST "

85. COPYRIGHT F. GADEK 04/18/2003 85 TO BE CONTINUED AS INTEREST & RESOURCES PERMIT JUST LET ME KNOW ! PA WINERY SURVIVAL - " LOST "