1. Selling to IT Students

2. IT Profiles are Information Technology (Software Programming, Computer Science) Traineeships can be in: Web application development Database management Software development Programming Mark 20 years old Engineering Student

4. IT Student Market Segmentation

5. 1. Top Profiles Choose the segments where you can be the best in the AIESEC network. Work with the professors of the university to define top student profiles of your college!!!! Web Apps Developer Mobile Apps Developer Software development Unique Profile S&D Software Development

6. Alliances Work with Youth Organizations Search the top youth organizations in your universities Get in touch – Understand needs Product Development together Work with other Organizations Based on your top profiles Associations/ Institutions Access to massive amount of people You can do many things but! The End objective is GIP Success!

7. Channel Define the faculties you can source this top profiles Work with professors Work with Student Opinion leaders – Prove AIESEC + needs Surveys in the students – Define their Needs How efficient is the access you have ? How it can evolve? Promotion Partnership with University IT conference

8. Stay Connected “You will overcome the IT OGIP challenge if you manage to stay connected with a bigger pool of potential students, and understand the market” IT students INTERESTED in AIESEC IT Internships, are open to get info about new Internship opportunities!

9. Supply Management Partnership with entities that are focusing on market segments that responds to your supply and timeline Create together top profile Check National Partners!

10. Promotion Messages Process Identify needs Find our selling point Tailor our message Sell AIESEC to IT Students

11. Promotion Messages First of all we need to understand their needs: They are IT students or engineers looking for practical experience which is not offered by their course Are looking for international experiences in their field Can take time off from their academics and tend to be open to any part of the world for their internships They understand that despite their knowledge in technologies, they need soft skills, management skills, teamwork skills and they need to develop themselves in the non-IT sphere. We need to make sure that IT/Engineering students know that we understand them Identify needs

12. Promotion Messages What is our selling point? We offer practical internships in their field (IT TNs) We offer the chance to do this in an international environment We offer involvement in AIESEC which will build their soft skills, management skills, teamwork skills, and all in the real world – not virtual spaces We offer leadership opportunities that can give them an advantage over their peers We offer them to be involved in Projects (many internships require or prefer experience in project management) How do we specifically sell to IT profiles? Find our selling point

13. Promotion Messages How to communicate our offers? Let’s keep business language out of it! Internships provide you with work experience and supervised work experience and set you aside from the rest when graduating university (apply the knowledge gained at university) We provide you with the soft skills as well as management and project management skills Public speaking; leadership; negotiation; decision making; active listening; problem solving What do we say when promoting? Tailoring our message

14. Promotion Messages Practice!! Sell to Mark 20 years old 2 nd year university 30 hours classes per week Engineering student No practical work experience

15. Information Technology Who can you talk to? -IT professional clubs -IT networking events -Talks to the engineering schools -Always take sample JDs and as much detail as possible Online, more massive in terms of projects: -Facebook -Twitter -Email students -AIESEC in the school website with specific projects like TCS Others: -Showcase professional experience and type of companies. Events: -Talk in career fairs Direct, go to the point Analytical All about the value proposition IT student Profile

16. What channels or platforms do we use? Social Media/Online Promotion Facebook – create a FB group/event for your LC giving information about AIESEC as well as when the information session is Twitter – create a twitter account and tweet daily/twice per day! Website – make sure your AIESEC website is up-to-date and contains current information, you could also contain sample TN forms Physical Promotion Go!!! Physically go to the faculties, have a table with AIESEC representatives who catch students’ attention and tell them about the key things we offer (refer previous slide) Lecture presentations – get faculty/professor approval to go into the lecture and do a short (1-2 min) speech about AIESEC, remember to include the website address! How do we sell? Sell to IT Students

17. What platforms do we use continued… Events Hold an ‘internship fair’ – Have a room booked near the classrooms, promote it and have sample internships up on the wall, with returned trainees telling about their experience. Parallel to this run information sessions in the other part of the room, 20 mins quick intro to AIESEC Get a professional in to run a seminar/workshop on a topic that will interest TT students, at the end do an AIESEC Spiel and have a form for them to sign up to How do we sell? Sell to IT Students

18. They want to know specifics, show them Sample Opportunities!

19. Project: UplinkIT GmbH - 6 months Location: Kaiserslautern, Germany Description: The UplinkIT GmbH provides customers with customized solutions for web and mobile development, and professional IT consulting services. Their goal is to advise strategically and assist companies in all aspects of sustainable and create customized solutions for them. You will be working in software development, Frontend Development with JavaScript, Backend Development with PHP and Further training in the team where you will work. Benefits: $1200 monthly. Information Technology in Germany

20. Project: Tata Consultancy Services – TATA Description: TCS is a multinational information technology service, consulting and business solutions company headquartered in India, the Intern will get involved in business requirements analysis and convert into solutions. You will be developer of Java/J2EE and working with software development. Requirements: Information Technology Background, network, and data base management. Benefits: $550 monthly, attend learning and development events, personal workspace. More info: india.aiesecus.org Information Technology - India

21. Let’s Recruit top EP IT Profiles form your Universities!