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1 Not-for-profit, established 2003. F4CP Mission: Positive Press for Chiropractic 31 BILLION IMPRESSIONS IN 2012 HELP US ACHIEVE MORE! All contributions.

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Presentation on theme: "1 Not-for-profit, established 2003. F4CP Mission: Positive Press for Chiropractic 31 BILLION IMPRESSIONS IN 2012 HELP US ACHIEVE MORE! All contributions."— Presentation transcript:

1 1 Not-for-profit, established 2003

2 F4CP Mission: Positive Press for Chiropractic 31 BILLION IMPRESSIONS IN 2012 HELP US ACHIEVE MORE! All contributions go directly to the campaign -- courtesy of Kent Greenawalt and Foot Levelers, who cover all overhead expenses. 2

3 Powerful Media Campaign  Press Releases and Print Advertorials distributed to 10,000+ media outlets  TV and Radio Public Service Announcements distributed to 6,500+ stations  Social Syndications posted prominently online  Nationwide Advertising placed in top newspapers and magazines  Ads available in 18x24 color posters for your clinic 3

4 F4CP Public Service Announcements TV PSAs  Pro Football: Tony Scheffler  Howard Wasdin  Allison Jones  Lacrosse  Wiggles  Concussions  Jerry Rice  General Halstead  Backpack Safety  Washington Redskin Cheerleaders  Driving Safety  Managing Fibromyalgia  Sciatica  Nutrition  Workplace Stress Radio PSAs  Jerry Rice  Howard Wasdin  Concussions  Obesity  Alternatives to Surgery  Excessive "Screen Time”  Gardening Tips  Winter Illness Prevention  Sciatica  Stress  Stretching  Headaches  Healthy Living Tips for Baby Boomers  General Halstead  Washington Redskin Cheerleader Talks Injury Prevention 4

5 F4CP Spokespersons 5 Others include: Anthony Field, The Wiggles Reggie Bush, Miami Dolphins Merrill Moses, Goalkeeper, US men’s national water polo team Washington Redskin Cheerleaders Allison Jones, Paralympic skier and cyclist

6 F4CP Champions 6

7 F4CP Membership Benefits  Participation in a national, successful positive chiropractic press campaign  Use of all F4CP materials, including PSAs and ads for local marketing  18x24 color poster of all national F4CP ads suitable for framing  Webinars on marketing  Monthly e-newsletters  Patient videos for reception areas and/or lectures  White papers validating the cost savings and clinical efficacy of chiropractic  Participation in an outreach program targeting the employer community 7

8 TAKE ACTION NOW – PLEDGE F4CP! 8


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