1. University Brand Guide Michael Oetken, creative director Jennifer Tidball, writer/editor

2. Editorial Style Guide

3. Importance of brand voice and editorial style Brand personality includes the printed and spoken word. What is said is the message; how it's said is the voice. One K-State, One Voice K-State 2025: Unify the brand voice and continue the university on the path to an improved national and international reputation Consistent punctuation, grammar and overall style also is key to clear, efficient and professional communication.

4. Editorial Style Guide University Style Guide Overview Website: k-state.edu/styleguide Launched in March 2013 Result of several years of collaboration with the University Style Guide Task Force The task force will meet periodically and provide updates to the stylebook.

5. Editorial Style Guide University Style Guide Overview University Style Guide is modeled after the Associated Press Stylebook. AP style is easy-to-use and good for a general audience. Provides more consistency across campus and publications. News releases are more likely to be picked up by outlets if the style transfers. AP-recommended dictionary: Webster’s New World College Dictionary, Fourth Edition The style guide recognizes the need to be flexible in writing based on the type of media used for communicating. Examples: news release, academic publication, program, brochure

6. Brand Guide

7. Importance of the brand guide The Kansas State University brand is one of our most valuable assets and defines who we are and what we do. It helps ensure all parts of the university are working together to communicate with a unified image and voice in Kansas, across the nation and around the world. The marks, visuals and voice used to describe the university help establish and maintain a clear, unified brand identity.

8. Brand Guide

18. Website: k- state.edu/branding

19. Questions?