1. 1 Networking to Reach Diverse Donors Nicole Brown Manager, Relationship and Community Outreach Yadira Pagan Manager, Corporate & Community Relations

2. 2 New York Blood Center (NYBC) New York Blood Center (NYBC) is a non-profit organization that supports approximately 200 area hospitals, providing needed blood and blood components for the 18 million people in the New York/ New Jersey metropolitan area. NYBC is also a world leader in hematology, clinical services and transfusion science, conducting both basic and applied research in these important fields. Because of this leadership position, NYBC not only develops and distributes innovative blood products and services; it also provides comprehensive training, public education and medical services for both health care professionals and the community. The Regions of the New York Blood Center: Brooklyn/Staten Island Blood Services Hudson Valley Blood Services Long Island Blood Services New Jersey Blood Services New York Blood Services

3. 3 Diversity in New York City- Population Totals* *Totals based on 2000 Census

4. 4 NYC Donor Diversity Base (Five Boroughs) *Total Donors for 2008: 116,981

5. 5 Building Relationships in Diverse Communities  Become familiar with the culture Details of population (Demographics, music, language, etc) Dynamics of the culture (How to make things happen) History regarding blood donations DO NOT ASSUME THAT ALL CULTURES ARE THE SAME  Display a genuine and well planned approach/ interest  Maintain an open line of communication  Be respectful of cultural differences  Have patience in result expectations

6. 6 Networking Goals for More Diverse Blood  Build TRUST within the cultural community  Identify the key stakeholders in the community  Create awareness for the need  Establish long-term relationships with groups  Establish NYBC brand recognition in the community  MORE BLOOD DRIVES

7. 7 LatinVision Networking TreeLatinVision Maria Roman PR Parade AMC Theatre Blood Drive Henry Cruz American Diabetes Association American Heart Association Perfecting Faith Blood Drive (LI) ADA Feria de Salud Blood Drive (BX) Community Health Partnership St. Mary’s Blood Drive (Bx) Potential Blood Drives

8. 8 Harlem Business Association Networking TreeHarlemBusinessAssociation WAMU/ Chase Blood Drive Harlem Children’s Zone Blood Drive Harlem State Office Blood Drive Councilmember Robert Jackson Potential Funding OpportunitiesFuture Blood Drives

9. 9 Increase in First Time Donors NYBC had an average of 16.5% first time donors per drive in 2008. Harlem’s Children Zone (February 24, 2009): Blood Drive Results 43 Donors Registered 32 Donations Received 18 were first time donors (56%) 10 were first time Black donors (31%)

10. 10 Networking Cycle Contact Person Blood Drive Contact Person Networking Event

11. 11 What’s Next?  Network on a regular basis  Maintain consistent follow-up  Be sure to follow-through  Measure your results  Realize this is an investment –Results can be seen immediately or long-term YOUR REPUTATION NOT ONLY FOLLOWS YOU, BUT PRECEDES YOU!

12. 12 Suggested Networking Opportunities National NAACP www.naacp.org www.naacp.org Urban League www.nul.org www.nul.org LatinVision www.latinvision.com www.latinvision.com Association of Hispanic Healthcare Executives www.ahhe.org www.ahhe.org Local Community Boards or Civic Associations EOC (Economic Opportunity Council) BID (Business Improvement District) Latino Fraternities and Sororities www.nalfo.org www.nalfo.org Black Fraternities and Sororities www.nphchq.org www.nphchq.org Chamber of Commerce http://www.uschamber.com/chambers http://www.uschamber.com/chambers Community Health/ Disease Related Sickle Cell Disease Associations www.sicklecelldisease.org www.sicklecelldisease.org American Diabetes Association www.diabetes.org www.diabetes.org American Heart Association www.americanheart.org www.americanheart.org

13. 13 Questions? Nicole Brown Manager, Relationship & Community Outreach New York Blood Center 310 East 67 th Street New York, NY 10065 (212) 570-3179 nbrown@nybloodcenter.org Yadira Pagan Manager, Corporate & Community Relations New York Blood Center 310 East 67 th Street New York, NY 10065 (212) 570-3351 ypagan@nybloodcenter.org