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Published byOscar Stokes Modified over 9 years ago
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Let’s begin with some… introductions?
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Turner Broadcasting System, Inc. WE SHARE STORIES WITH THE WORLD. Poised to lead and succeed in an increasingly more engaged, more connected media environment.
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Shared Services Organization that Provides First-in-Class Media Planning for our Networks. Planning Philosophy: Think Strategically, Stay Nimble, Constantly Evolve Our Goal: Develop Effective and Innovative Ways to Attract Audiences to the Stories Turner Creates.
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What does Turner care about? We want people Tuning-In to our Stories. Key Objectives: Build Awareness & (Social) Community, Recruit New Viewers and Encourage Sampling Digital Tactics: High Reach, High Impact, Video Sampling, First to Market (or Close to It!), Custom Integrations & Editorial, Multi-Platform KPI’s & Metrics: Impressions, CTR, Interactions, Video Views
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How does SocialVibe deliver? Full Service Agency Partner Scalability of display/creative flexibility of rich media Low/No Production Cost/Short time to market Reach of 100 MM U.S. with targeting KPI Flexibility Significant opt in (sampling) and lift (tune in) Full reporting and campaign analytics
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35 sec 43.2% 92.0% Completion Rate Average Time Spent The Closer, Summer 2011 CTR to Site 32.0% Lift in Intent to Watch 27 sec 37.8% 95.0% Completion Rate Average Time Spent Rizzoli & Isles, Summer 2011 CTR to Site 45.0% Lift in Intent to Watch Building on a Successful Relationship Dr. Drew, Spring 2011 49 sec 30.3% 82.0% Completion Rate Average Time Spent CTR to Site 555,197 Total Interactions The Great Escape, Summer 2012 45 sec 52.6% 85.0% Completion Rate Average Time Spent CTR to Site 52.0% Lift in Intent to Watch
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THE MISSION: Build Awareness and Encourage Sampling of TNT’s New Competition Reality Show OBSTACLES: Brand New Genre to the Network Market Saturation of Reality TV Shows OUR PLAN OF (Digital) ESCAPE: Engage Viewers within Casual Gaming Environments; Provide Online Sampling Opportunities
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WiFi Access Music Streaming Social Gaming Play Campaign Placement
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Better Results The Great Escape, Summer 2012 45 sec 52.6% 85.0% Completion Rate Average Time Spent CTR to Site 52.0% Lift in Intent to Watch
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What’s so engaging? Our Network Multi-channel, online and mobile Reach consumers where they are most engaged - Social, Mobile, WiFi, Streaming Music Over 100 MM Monthly Uniques Our Placement Non-interruptive 100% Consumer Opt In 100% Share Of Voice Our Ad Unit Unlimited creativity Zero production cost Fast time to market
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For more information, contact: Alex Van Camp | alex@socialvibe.com | 602-330-2157alex@socialvibe.com The SocialVibe Guarantee. Run an SV-approved, run of network campaign and we will guarantee results. If campaign does not garner at least 70% completion and 45 seconds average time spent, SV will rerun the campaign at no charge. Engagement. Guaranteed.
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