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Eyeblaster - Mindshare
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www.eyeblaster.com [index] EYEBLASTER: GLOBAL RICH MEDIA LEADER Innovative solutions and expert service, spanning 15 countries (new markets: South Africa and Singapore)
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www.eyeblaster.com [index] QUALITY SO SHARP YOU CAN SEE A PIN DROP Full screen resolution and increased file size Full screen ads with crystal-clear video quality – Pushing boundaries online with integrated WMV and FLV File sizes now up to 4.4MBs – Allows a 30 second high quality video ad on a 1024x768 resolution Interactive layer for hot-spotting on full page video – First to offer full screen interactive video Robust infrastructure to support online video ad delivery – Enables multiple simultaneous high quality video streams over broadband
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www.eyeblaster.com [index] REACHING A WIDER AUDIENCE Supporting the leading video formats, players, connections Support for FLV 7, FLV 8 and WMV (higher quality formats) – Flash 6 can still be supported if required Real time bandwidth detection – up to 1Mbps video bit rate System automatically creates up to 12 versions – Serves the best video to individual users PLUG-IN PENETRATION RATES
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www.eyeblaster.com [index] BROWSERS: GLOBAL STATISTICS IE: More than 85% of online users have an IE browser FIREFOX: Stabilised at around 11% MAC SAFARI: Around 2% OTHERS: Up to 2% – (Netscape/Opera, etc) Eyeblaster now supports Mac OS Firefox and Safari – Both ad-serving and platform preview Internet Explorer still dominates, Firefox increases Source: onestat.com 05 / 2006 BROWSER PENETRATION RATES
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www.eyeblaster.com [index] EASE IT’S THE BEES KNEES Saving time and money by automating manual processes Total creative control and ready-made components – Turning hours of work into minutes Absolutely NO coding necessary! – Drag-and-drop production elements directly within Flash – Library of video skins and automated audio control Choose from 3 methods of video ad creation – AUTOMATED – let the platform do the work – SEMI-AUTOMATED – take manual control with enhanced plug-ins – FULL-SERVICE – we can digitise and encode for you
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www.eyeblaster.com [index] FULL-SCREEN EXAMPLES Auto-detection of plug-in delivers optimum experience FULL PAGE FULL PAGE – Flash 7 detected FULL PAGE FULL PAGE – Flash 8 detected FULL SCREEN FULL SCREEN – WMV detected Full Page + Full Screen = Full Impact! ?
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www.eyeblaster.com [index] RAISING THE BASE LEVEL FOR ONLINE VIDEO
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www.eyeblaster.com [index] VIDEO STUDIO ™ PLATFORM ENHANCEMENTS 1000
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www.eyeblaster.com [index] These reporting metrics are now standard within Video Studio ™ INTERACTIVE VIDEO REPORTING Percentage of users who enabled / muted the audio Impressions Unique visitors Frequency Clicks and CTR Giving you visibility on your users’ behavior Interaction rate Ad duration Average video duration User initiated: close, mute, pause Number of video replays Percentage of users who viewed – 25%, 50%, 75%, 100% of ad
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www.eyeblaster.com [index] ADVANCED – MANUAL ENCODING VS VIDEO STUDIO Things to consider Use Video Studio when you require quick and efficient output of multiple formats. If fine tuning manipulation of video and audio encoding settings are needed then use manual encoding. – Beware – it can be very time consuming to get the video 100% right – Use specialist software Flash Encoding: »On2 Flix 8 Pro (fading, contrast, cue points, effects) »Adobe Flash 8 Video Encoder (installed with Flash 8 Authoring) »Sorenson Squeeze WMV Encoding: »Ulead Video Studio 10 »Window Media Encoder 9 Raw Video Changes »Adobe Premier Pro – colour enhancements, editing, approval management through PDF
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www.eyeblaster.com [index] VIDEO FUNCTIONALITY Video segments are delivered in response to user interaction User controls the experience Interactive layer plays on a timeline over the video Additional content can be navigated within the video Push multiple media streams into ad unit One video can trigger another via synchronisation WOTW Multi-stream Hot-spotting Purpose Shot Ford sMax Virgin Casino
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