1. THE PHILIPPINE NATIONAL TOURISM DEVELOPMENT PLAN 2011-2016
Role of Regional Offices in Destination and Product development
By Ludwig Rieder, Tourism Advisor, Asia Foundation,
28 May 2012

2. Tourism Market Prioritization Opportunity/Niche Markets
Market Development Priorities New markets should be targeted, thus avoiding dependency on the main three markets
Tourism Market Prioritization
Key markets
Japan, USA, South Korea, China
Strategic markets
ASEAN, (mainly Singapore and Malaysia), Australia, Taiwan, Hong Kong, Canada
Opportunity/Niche Markets
India, Germany, UK, Russia
The criteria to set priorities for markets are: the potential market size and its interest in the Philippines’ products, current average length of stay, compound annual growth rate , current average expenditure, current market share in arrivals to the Philippines, the present grade of accessibility to reach the destination from each market and the estimated growth.

3. Product Portfolio Development Priorities
Nature based Tourism
Cultural Tourism
Sun and Beach Tourism
Leisure and Entertainment tourism
MICE Tourism
Health,Wellness, and Retirement Tourism
Cruise & Nautical Tourism
Diving and Marine Sports Tourism
Education Tourism
Market-product analysis recommends prioritizing Nine tourism products enriching the tourist experience and boosting product diversification

4. INCLUSIVE DESTINATION CONCEPT2 3 4 5 12 7 8 9 10 16 14 17 18 23 22 19 1 6 25 27 24 26 32 30 33 34 35 36 37 31 29 28 40 39 38 43 46 44 42 49 50 51 47 48 60 61 63 59 55 53 56 57 54 58 70 69 75 72 74 73 76 78 65 64 67 68 77 11 13 15 20 21 45 52 62 66 71 41
NP-1
NP-3
NP-5
CP-1
CP-2
CP-6
SP-1
SP-2
SP-6
NP-4
SP-7
NP-2
NP-6
NP-7
CP-4
SP-4
CP-3
CP-5
SP-5
SP-3
LEGEND :
EXISTING Tourist
Development Areas
EMERGING Tourist
International Airport
Principal Airport - Class 1
Principal Airport – Class 2
Community Airport -
Sea Port
Tourism Cluster
International Gateway
Strategic Destination
Clusters
Pipeline Greenfield
International Airports
INCLUSIVE DESTINATION CONCEPT
20 strategic thematic tourism destination clusters covering 78 Tourism Development Areas
7 strategic clusters in Northern Philippines ( North Luzon, CAR, CALABARZON, NCR ) covering 27 tourism development areas
6 strategic clusters in Central Philippines (MIMAROPA, Bicol, The Visayas) covering 25 tourism development areas
7 strategic clusters in the Southern Philippines (Mindanao) covering 26 tourism development areas.

5. TOURIST DEVELOPMENT AREAS2 3 4 5 12 7 8 9 10 16 14 17 18 23 22 19 1 6 25 27 24 26 32 30 33 34 35 36 37 31 29 28 40 39 38 43 46 44 42 49 50 51 47 48 60 61 63 59 55 53 56 57 54 58 70 69 75 72 74 73 76 78 65 64 67 68 77 11 13 15 20 21 45 52 62 66 71 41
NP-1
NP-3
NP-5
CP-1
CP-2
CP-6
SP-1
SP-2
SP-6
NP-4
SP-7
NP-2
NP-6
NP-7
CP-4
SP-4
CP-3
CP-5
SP-5
SP-3
LEGEND :
EXISTING Tourist
Development Areas
EMERGING Tourist
International Airport
Principal Airport - Class 1
Principal Airport – Class 2
Community Airport -
Sea Port
Tourism Cluster
International Gateway
Strategic Destination
Clusters
Pipeline Green Field
International Airports

6. NTDP Regional Office Roles
As managers of the overall tourism development process
As coordinators of tourism related public sector tourism infrastructure investments
As a catalyst to stimulate and promote investment in product development and ensuring product quality
As coordinator of domestic promotional activities
As a monitor of performance against specified targets
Role Summary:
Regional Offices as Regional Destination and Product
Development Offices
Regional Directors Cluster Destination Managers

7. NTDP Proposed Functions of Regional Offices
Coordination of planning, infrastructure and product development initiatives within and between TDAs of their clusters
Mainstreaming the destination clusters, and their TDAs into the development plans at the RDC and LGU level
Capacity building and technical assistance to LGUs
Accreditation and certification of tourism enterprise standards
Introduction and operation of LGU-based tourism statistical system
Monitoring, evaluation, and reporting