1. © Goodheart-Willcox Co., Inc.

2. 1 What Is Economics?

3. © Goodheart-Willcox Co., Inc. Chapter Objectives Distinguish between needs and wants. Compare different types of economic systems. Define scarcity in terms of needs and wants. Analyze a decision in terms of trade-offs and opportunity cost. Explain the role of profit motive in the economic system of the U.S. continued

4. © Goodheart-Willcox Co., Inc. Chapter Objectives Evaluate how competition among producers influences the price of goods in a market economy. Interpret the relationship between supply and demand.

5. © Goodheart-Willcox Co., Inc. Economic Systems In earliest times families were the basic economic unit Self-sufficient families –g–grew their own food –p–provided for members’ needs and wants –o–only consumed what they produced continued

6. © Goodheart-Willcox Co., Inc. Economic Systems The family lost its role as the basic economic unit as –p–people moved away from agricultural base –n–new ways of organizing production through specialization and technology emerged –l–larger quantity and wider variety of goods and services became available

7. © Goodheart-Willcox Co., Inc. Types of Economic Systems Four types of economic systems: –T–Traditional –M–Market or free enterprise –C–Command –M–Mixed

8. © Goodheart-Willcox Co., Inc. Traditional Economy Found mostly in underdeveloped countries Change comes slowly People tend to stick with what they know and do as they always did People are governed by strong cultural, religious, or tribal leadership

9. © Goodheart-Willcox Co., Inc. Market Economy Decisions and activities of consumers impact businesses Businesses react to consumers’ needs Businesses have the opportunity to grow and profit Individuals are given incentives to succeed continued

10. © Goodheart-Willcox Co., Inc. Market Economy A marketplace brings consumers and producers together to exchange goods, services, and money continued

11. © Goodheart-Willcox Co., Inc. Market Economy Examples: –M–Market for all goods and services in an economy –M–Market for cars –M–Market for a certain brand of sneakers

12. © Goodheart-Willcox Co., Inc. Command Economy Commonly found in socialist and communist countries A central authority, usually government, –d–decides how resources are allocated –d–decides who will produce what –s–sets prices and decides how much to produce

13. © Goodheart-Willcox Co., Inc. In Your Opinion Why might some people choose to live under a command economy?

14. © Goodheart-Willcox Co., Inc. Mixed Economy Combines features of command and market economies Exists in the U.S., China, Great Britain, Japan, and many other nations Most economies are mixed Though mixed, the U.S. economy has minimal government involvement

15. © Goodheart-Willcox Co., Inc. The Challenge of Scarcity Needs and wants are unlimited Resources are limited Economic systems attempt to resolve the problem of scarcity Scarcity is a problem for individuals, families, companies, and nations continued

16. © Goodheart-Willcox Co., Inc. The Challenge of Scarcity Nonhuman resource –E–Examples: natural resources, capital, or physical things used to make and distribute other goods and services Human resource –E–Examples: human labor, good health, skills, knowledge, education, entrepreneurship

17. © Goodheart-Willcox Co., Inc. Trade-Offs and Opportunity Cost Scarcity forces everyone to make choices, which involve –t–trade-offs –o–opportunity costs

18. © Goodheart-Willcox Co., Inc. Scarcity and Economic Systems Three problems for all societies: –W–What and how much to produce –H–How to allocate resources in producing goods and services –H–How to divide the goods and services produced

19. © Goodheart-Willcox Co., Inc. How the U.S. Economy Works Flows of goods, services, and resources between producers/sellers and consumers/workers continued

20. © Goodheart-Willcox Co., Inc. How the U.S. Economy Works Flows of payments for goods, services, and resources between consumers/workers and producers/sellers

21. © Goodheart-Willcox Co., Inc. Four Qualities of a Market Economy Private ownership and control of productive resources Profit motive Free economic choice Competition

22. © Goodheart-Willcox Co., Inc. Private Ownership and Control of Productive Resources Individuals and businesses have –t–the right to own property such as possessions, real estate, business enterprises –f–freedom to decide how to use resources

23. © Goodheart-Willcox Co., Inc. Profit Motive Provides incentives for –e–entrepreneurs to take risks to start new businesses –b–businesses to produce goods and services –i–investors to buy stocks, bonds, and other investments –p–people to sell their resources: labor, land, ideas, capital

24. © Goodheart-Willcox Co., Inc. Free Economic Choice Consumers can choose –h–how they earn income –w–what to do with their money: spend, save, or invest –w–what, where, and how much to buy continued

25. © Goodheart-Willcox Co., Inc. Free Economic Choice Businesses can choose –w–what they produce –h–how and where to produce it –h–how and where to sell what they produce –w–what to do with their profits

26. © Goodheart-Willcox Co., Inc. Competition Competition among businesses and individuals affects –p–prices –w–wages –q–quality of goods and services –f–features of goods and services –q–quality of customer service –i–innovation continued

27. © Goodheart-Willcox Co., Inc. Competition Businesses must innovate to be competitive and successful by investing in research and development (R&D) Advances in technology drive innovation U.S. invests more money in research and development than any other country in the world continued

28. © Goodheart-Willcox Co., Inc. Competition Market economies can provide the best products and services at the lowest prices

29. © Goodheart-Willcox Co., Inc. Laws of Supply and Demand Supply is closely connected to price Businesses produce more of something when they can sell it at higher prices When price rises, supply rises When price falls, supply falls continued

30. © Goodheart-Willcox Co., Inc. Laws of Supply and Demand Price and supply move in same direction in the supply curve continued

31. © Goodheart-Willcox Co., Inc. Laws of Supply and Demand Demand is closely connected to price When price rises, demand falls Consumers buy more of something at a lower price than at a higher price When price falls, demand rises continued

32. © Goodheart-Willcox Co., Inc. Laws of Supply and Demand Price and demand move in same direction, opposite the supply curve

33. © Goodheart-Willcox Co., Inc. Equilibrium Laws of supply and demand work together When demand and supply are relatively balanced, the market is in equilibrium Equilibrium is an ideal continued

34. © Goodheart-Willcox Co., Inc. Equilibrium Equilibrium price is when quantity supplied equals quantity demanded

35. © Goodheart-Willcox Co., Inc. Changes in Demand Trigger Price Adjustments Price rises when –d–demand is greater than supply –d–demand rises and supply stays the same Example: airline ticket prices are highest during peak travel times continued

36. © Goodheart-Willcox Co., Inc. Changes in Supply Trigger Price Adjustments Price falls when –s–supply is greater than demand –s–supply rises and demand stays the same Example: stores drop prices for winter coats and hats at end-of-season clearance sales

37. © Goodheart-Willcox Co., Inc. The Market’s Answer to Scarcity Demand in the marketplace determines what and how much to produce Businesses decide how to allocate resources in producing goods and services Forces of supply and demand in the job market determine how to divide goods and services produced

38. © Goodheart-Willcox Co., Inc. In Your Opinion Is understanding the free enterprise system important to the study of personal finance?

39. © Goodheart-Willcox Co., Inc. Central Ideas of the Chapter Economics is the study of how people use scarce resources to satisfy their unlimited needs and wants. In a free enterprise system, market forces allocate the resources.