1. 1 Self sustained, valuable projects

2. 2 MarketingEvents Educationa l Project Marcomm

3. 3 Education Events Educational Program INNOVATION DAYS IAB CONECTA 2013 PREMIOS IAB CONECTA 2013 MetricsVideo OnlineDisplayMobile 200 pax 400 pax 1’700 pax

4. 4 Our revenue model Operation Costs Profit Contribution

5. 5 Our recipe for success * Make networking relevant * Content is king * Balanced audience: Marketers, Agencies, Media People who considered IAB Conecta as an opportunity for new business relations:

6. 6 Marketing Educationa l Program Events ACADEMY PROFESSIONAL TRAINING Open Courses Corporate Courses Educational Programs Educational Project Marcomm - POSTGRADUATE - UNDERGRADUATE - TEACHER’S PROGRAM - UNIVERSITY OUTREACH - TEXT “BOOK” - BASED ON PG PROGS - MONTHLY - BASED ON PG PROGS - GROWING!

7. 7 Training and education

8. 8 In short... Sponsors pay the bill, tickets give you profit Sell, don’t exchange. Exchanges don’t pay the bills. Networking + Content + Balanced audience Education & Training: An amazing challenge!