1. COMMERCIALISING IDEAS Jeff Zie, Partner | TVT Founder, Investor, Adviser

2. Apologies.

3. A life commercialising creativity in business…

4. Commercialising Ideas. It’s easy…

5. I lied. © Disney

6. Ideas are cheap. Solutions are valuable.

7. Back to basics…

8. Pure creativity: It’s called Art. Applied creativity: Design, Craft, Engineering, Problem-solving.

9. A commercially valuable idea? Original Beautiful Useful

10. Originality isn’t essential. Better is.

11. The building-blocks

12. Focus is expensive.

13. Experience is earned.

14. Credibility is bought with experience & integrity.

15. - Listen - Understand - Prioritise - Organise - Motivate - Convince - Cooperate - Negotiate - Deliver… Learn to:

16. How do you commercialise an idea? x Failed? Start Again Failed? Go back a step – or start again! Many variations exist.

17. You still need luck.

18. You definitely need friends.

19. Define your own success. If it’s just about the money, go work in a bank.

20. A cheerful thought: You will fail. So do it fast and learn.

21. Enjoy the process.

22. Q&A