1. VERBAL TECHNIQUES

2. Verbal technique: Hyperbole A deliberate exaggeration used for humorous effect or to emphasise a feeling. Examples:  I could eat a horse.  I told you a thousand times!  I had a ton of homework.  If I don't get these jeans, I will DIE!  He's 900 years old.

3. Verbal technique: Simile  A phrase that compares two things using ‘like’ or ‘as’.

4. Verbal technique: Metaphor Comparing two things without using ‘like’ or ‘as’. A metaphor says two things are the same. Examples:  He had a heart of stone.  Her eyes were darting searchlights.  Her elderly fingers were thin gnarled branches.  His hair was a fierce lion's mane.

5. Verbal technique: Colloquial language Relaxed and informal language that is used in common conversation. It is used by a writer to give a passage a local flavour. Examples:  A few logs short of a barbie.  Bloke.  Bob's your Uncle.  Togs.

6. Verbal technique: Rhetorical question  A question that makes a suggestion more than it demands an answer. They are used to involve the audience and make them think about the idea.

7. Verbal technique: Alliteration  The repetition of consonant sounds, usually at the beginning of words. It draws our attention to a particular line, can slow or speed up our reading, and helps to make headlines easier to remember.

8. Verbal technique: Onomatopoeia When the sound of the word imitates/suggests the meaning or noise of the action described. Onomatopoeia is used to help the reader understand what is being described.

9. Verbal technique: Repetition  When words/phrases are repeated for emphasis.  Repetition helps keep an idea in your mind.

10. Verbal technique: Imperatives  An order or a command often used in advertising. Examples:  Buy it now!  Call us now!  Come in and see us!

11. VISUAL TECHNIQUES

12. Visual technique: Bold lines  Some features may need to be outlined in black to give them definition. Framing the image may help keep the viewer’s eye focused. Example:

13. Visual technique: Colour  Designers need to carefully select which colours they use on a static image. Some colours are brighter and more eye-catching. The colours used should also be suitable for the image. You wouldn’t use pink to sell a heavy metal CD!

14. Visual technique: Lettering  There are many options available with lettering: different fonts, sizes, upper or lower case, italic or bold. Font should be easy to read and, if it needs to be seen from a distance, it needs to have large lettering. Example: Easy to read? Easy to read? Easy to read?

15. Visual technique: Pictures/illustrations  Is important that a picture is clear and a suitable size. It also needs to be appropriate to the message of the advertisement. Buy food from McDonald’s.

16. Visual technique: Dominant image  Feature that first grabs a viewer’s attention. Advertisement designers think carefully about what it is they first want people to see as if often effects whether they will look at the advertisement more closely.

17. Visual technique: Symbol  A thing or drawing of a thing generally accepted as represented something or some quality. Example:  Lion = courage  Cross = death, Christianity  Teardrop = sadness

18. Visual technique: Empty space  There are times when empty space becomes an important technique. Empty space around the words and pictures helps to draw attention to them.

19. 1.What is the main idea being communicated? 2.Who is the intended audience? 3.Discuss the use of the following: visual language -use of colour -style of lettering -Symbolism -Layout -Dominant image verbal language - words used - language features such as pun, alliteration, simile etc -Slogan 4. How are the visual and verbal features combined to communicate the main idea ?

20. 1. What is the main idea being communicated? 2. Who is the intended audience? 3. Discuss the use of the following: visual language - use of colour - style of lettering - Symbolism - Layout - Dominant image verbal language - words used - language features such as pun, alliteration, simile etc - Slogan 4. How are the visual and verbal features combined to communicate the main idea?

21. 1.What is the main idea being communicated? 2.Who is the intended audience? 3.Discuss the use of the following: visual language -use of colour -style of lettering -Symbolism -Layout -Dominant image verbal language - words used - language features such as pun, alliteration, simile etc -Slogan 4. How are the visual and verbal features combined to communicate the main idea?

22. 1.What is the main idea being communicated? 2.Who is the intended audience? 3.Discuss the use of the following: visual language -use of colour -style of lettering -Symbolism -Layout -Dominant image verbal language - words used - language features such as pun, alliteration, simile etc -Slogan 4. How are the visual and verbal features combined to communicate the main idea?

23. 1.What is the main idea being communicated? 2.Who is the intended audience? 3.Discuss the use of the following: visual language -use of colour -style of lettering -Symbolism -Layout -Dominant image verbal language - words used - language features such as pun, alliteration, simile etc -Slogan 4. How are the visual and verbal features combined to communicate the main idea?