1. DSA Best Practices Organizing Events Mirosław Luboń Executive Director, Polish DSA (PSSB) DSA Best Practices Organizing Events Mirosław Luboń Executive Director, Polish DSA (PSSB) Brussels, October 2, 2014

2. Polish Direct Selling Day Organizer: Polish DSA (PSSB)

3. Need Image building Promoting the industry and the DSA mission Emphasizing its significance to the national economy Acquainting the public with DSA activities Communicating selected topics to decision makers Attracting new members Integrating the direct selling community

4. Pros and Cons Extra media coverage Activation of member companies Positive communique to the sales force Expensive undertaking Many time-consuming advance arrangements Risk of failure

5. Funding PSSB is a non-profit organization Own budget Extra contribution from members Sponsors

6. Team Work PSSB staff Communication agency Special working group (8 people) - two or three meetings - e-mails, teleconferences

7. Conference details Select date and venue Choose target group and formula Define topic, motto, key speakers, panellists, moderator, workshop leaders Draft agenda Agree on input from sponsors and member companies (set up deadlines)

8. Partners and participants Patronage Event partners Media partners Participants - decision makers - academia - consumer, trade and employers organizations - direct selling community

9. Conference materials Printed or electronic? Agenda Invitations Roll ups Handouts – VIPs and others Press kits

10. Red tape Concluding agreements and contracts Signing up extra staff: - photographer - filming crew - reception desk staff - catering company

11. Assemble all contributions from members Produce slides/films to be shown on screens Mail invitations Meet with speakers, moderator and panellists Draft event evaluation poll for participants Concluding steps

12. Draft detailed scenario Rehearse event - technical equipment - supporting crew - room setting Get a good night sleep Be first on the spot Be ready for all kinds of suprises Final stage

13. III Polish Direct Selling Day WHEN: 17 th October 2014 WHERE: InterContinental Hotel HONORARY PATRONAGE: Władysław Kosiniak-Kamysz, Minister of Labor and Social Policy TOPIC: Business Independence for the Young PARTNERS : Confederation Lewiatan, Consumer Federation, Polish National Sales Awards EXPECTED ATTENDANCE: 100 people

14. PSSB – Contact Us Polish Direct Selling Association (PSSB) 35 Rakietników Str. 35 02-495 Warsaw Phone +48 22 668 43 32, Fax +48 22 435 52 32 info@pssb.pl www.pssb.pl info@pssb.pl www.pssb.pl