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Corporate Social Responsibility Management & 2009 actions Board of Directors, 28 January 2009
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Agenda 1. What is CSR – apart from Global Compact? 2. CSR deliverables in APMM 3. Global Compact gap analysis – key findings 4. CSR deliverables in 2009
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The Triple Bottom Line principle Business operations Economically viable Socially responsibleEnvironmentally sound
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Media interest Dongguan, Maersk Container Industry
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Society Law Business Social contract Frontier expectations As expectations change, issues may shift Source: McKinsey, 2006 An issue’s life cycle
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An astounding pace of change
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Evolution of stakeholder engagement 199520051975 CompanyInvestorsCustomers Regulators Company InvestorsCustomers Suppliers NGOs Media National authorities AcademiaTrade orgs UnionsJV partnersEmployees Insurance companies Local community Int’l regulation Business basics Stakeholder management Network reality
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New ways of engagement customers unions
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CSR’s role Societal trends Societal challenges Societal shifts Societal opportunities Strategy Sustainability Report Strategic initiatives Sharing better practices Governance CSR deliverables Business Units CSR: radar & filter Risks Opportunities Gaps
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Key CSR activities in APMM “Radar” Monitor external environment for new risks and opportunities Meet with stakeholders eg investors, NGOs Participation in external global networks Strategic initiatives Cross group Pilot of new business opportunities, tools Strategy Frame and level of ambition is approved by Executive Board BUs define their own strategies and targets Annual CSR review of targets for current year and prioritisation of targets for next year Sustainability report Data management Reporting APMM values
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Annual CSR review 1. Responsible managers present to BU CEO 2. BU CEO presents to NSA/EB 3. NSA/EB discusses overall results with BoD 4. NSA/EB appraisal of CEO performance enters bonus evaluation Agenda for annual CSR review Key business targets and challenges, max 2 pages Evaluation of performance up against level of ambition Activities carried out last year and lessons learned Suggestions for activities and targets for next year to meet ambition level Risk analysis Prioritisation of activities according to risk analysis results Needs for assistance from Group CSR
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1 2 3 4 5 Minimum standards agreed Tools provided to make standards practical Standards included in BU strategy and targets Implementation in handbooks, training, etc. CSR review of strategies and targets Sustainability Report CSR CSR/EB BU CSR Dongguan case affected 5 step model
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Key CSR activities in APMM “Radar” Monitor external environment for new risks and opportunities Meet with stakeholders eg investors, NGOs Participation in external global networks Strategic initiatives Cross group Pilot of new business opportunities, tools Strategy Frame and level of ambition is approved by Executive Board BUs define their own strategies and targets Annual CSR review of targets for current year and prioritisation of targets for next year Sustainability report Data management Reporting APMM values
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The Global Compact "UN Global Compact A note was included in the board file proposing that the Group should sign on to UN Global Compact by January 2009. A comparison between the UN Global Compact principles and the present “Fundamental Business Principles” of the Group had been made along with a compliance gap analysis revealing only minor issues. It would be easier to communicate to customers and other stakeholders on Corporate Social Responsibility efforts if the Group signed on to UN Global Compact. The board approved the accession.” Board of Directors’ meeting, 27 August 2008
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Key deliverables 2009 Executive Board decisions and mandate for CSR “Radar” Systematic trendspotting in place Support is gained from CSR Key Opinion Leaders for APMMs approach Strategic initiatives Responsible Procurem. Group Procurement Anti-corruption Group Legal Human Rights Include Group HR Strategic donations Update of Maersk FBP Strategy APMM is signatory to the UN Global Compact Long-term CSR strategy agreed Clear business focused CSR strategies and targets in place after first CSR review at BU level Global CSR governance/network in place HSE report 2008 HSE Report Data for 2009 Sustainability Report defined in system and communicated to BUs APMM values
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