1. BLOGS Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging autorship Andrej Školkay

2. W hat is a Blog? Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging autorship A blog (a contraction of the words web log) is a discussion or informational site published on the World Wide Web and consisting of discrete entries ("posts") typically displayed in reverse chronological order (the most recent post appears first).

3. Types of Blogs Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging autorship SOURCEGENRE SIZE MEDIA TYPE Personal/ Private political Standard vlog Corporate/ Governmental travel Microblogging (Twitter, Facebook) photoblog

4. Political impact Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging autorship The Trent Lott case The "Rathergate" scandal BUT data do not provide strong support for claims of significant new media impact on Arab Spring political protests

5. JOURNALISM AND BLOGS Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging autorship The key issues: how much, if any, interaction should be allowed to readers - personal rights - crime and violence (f.i. Pedophilia, Hate speech) hidden advertising and flogs quality of a discussion copyright rights

6. The Problem of Quality of a Discussion Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging autorship protected anonymity no sense of place no - or little - time left for serious thinking

7. Defamation or liability Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging autorship The CASES:

8. Ways news sites regularly self-regulate user comments and feedback Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging autorship No comments Moderated comments Registered users only Staff patrolled User-patrolled comments

9. Ways news sites regularly self-regulate user comments and feedback Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging autorship No comments Moderated comments Registered users only Staff patrolled User-patrolled comments

10. Self-Regulation Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging autorship Tim O´Reilly (2007) "Blogger's Code of Conduct

11. Self-Regulation Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging autorship Take responsibility not just for your own words, but for the comments you allow on your blog. Label your tolerance level for abusive comments. Consider eliminating anonymous comments. Don't feed the trolls. Take the conversation offline, and talk directly, or find an intermediary who can do so. If you know someone who is behaving badly, tell them so. Don't say anything online that you wouldn't say in person.

12. H idden advertising and flogs Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging autorship Vichy/ L'Oreal Microsoft Wallmarting Across America Sony

13. TECHNOLOGICAL IMPACT Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging autorship Microblogging on Twitter and Facebook has contributed to a decline in traditional blogs

14. Blog search engines Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging autorship Blogspot.com – Google – national versions Blogger.com bloglines.com (mostly USA) Technorati.com (only English) http://www.alexa.com/