2. History 1983- J. Crew began their mailing catalog 1988- Launched first factory 1989- Opened first store at South Street Seaport in New York City

3. History 1996- Launched J. Crew website 1997- J. Crew is sold to Texas Pacific Group 2003- Millard “Mickey” Drexler joing J.Crew as chairman and CEO.

4. History 2006- Introduced Madewell, a modern interpretation of American denim label which was founded in 1937 2010- Madewell.com launched, which drove sales

5. History 2011- In August, J. Crew went global and opened their first store in Canada. 2012- Opened e-commerce site to over 100 countries in early 2012 and began scouting oversea locations for brick-and-mortar stores.

6. Store Locations Currently have 450 retail and factory stores in the United States and Canada under the J. Crew, Crewcuts, J. Crew Bridal and Madewell. E-commerce site available to over 100 countries including Asia, Latin America, Europe, the Middle East and Africa.

7. Catalog available to those in the United States Currently looking to open Brick-and-Mortar stores overseas

8. Competition Banana Republic The Gap Nordstrom

9. Strengths Website accessibility Promote responsible sourcing by having a strict code of conduct, monitoring and improving supplier conditions Providing many different categories of goods Supports the effort of a wide range of nonprofits and programs locally and around the glob including; DonorsChoose.org, Teach For America and Garments for Goods

10. Weaknesses Online retailing only available to those overseas Clothing have bold colors and patterns Price point only reaches certain customers Going Private in 2011

11. Opportunities Expansion overseas with Brick-and- mortar stores Using more eco- friendly materials More advertising campaigns Go public

12. Sources https://www.jcrew.com/index.jsp http://biz.yahoo.com/ic/40/40243.html http://investing.businessweek.com/research/stoc ks/private/snapshot.asp?privcapid=4183625 http://www.nytimes.com/2012/08/08/business/ media/j-crew-wants-to-reconnect-with-its- base.html?_r=1& http://online.wsj.com/news/articles/SB10001424 052702304679404579459712697437936