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Published byGodfrey McCormick Modified over 8 years ago
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Siege Mode 2008 Summer Olympics
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Predispositions Dealing with an international user base Impossible to reach everyone Define interaction
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The Users Find information about TV broadcasting of the games Wanted to know internet popularity Previous/current projects Projected interaction and information
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Insights People like story lines The internet is the way to go Users demand instant gratification
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Concepts Fantasy league On-Demand style of viewing for the TV Online competition to choose event winners Interactive website
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Prototype
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Our Strategy Advertise website with television networks Link from official 2008 summer games website Viral video advertising Athlete/team promotion
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Questions?
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