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Vision To be the leading online destination and brand that helps consumers to research, buy, and own an automobile To be the leading provider of Internet.

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Presentation on theme: "Vision To be the leading online destination and brand that helps consumers to research, buy, and own an automobile To be the leading provider of Internet."— Presentation transcript:

1 Vision To be the leading online destination and brand that helps consumers to research, buy, and own an automobile To be the leading provider of Internet marketing services that help auto dealers and manufacturers sell more cars and services

2 Key Business Strategies and Priorities Relaunch consumer web offerings and brand - Comprehensive, search-centric offering - Across full funnel: new, used, CPO, lease, financing, ownership - Active SEO/SEM - Distribution and co-brands - Incorporate data, video, local, community - Brand evaluation, use existing brands as launch platform Become full-fledged Internet Marketing Specialists to auto dealers - Purchase requests in all forms, including phone and test-drives - Search - Local advertising and directories - E-mail Marketing - Classified listings - Unified CRM and ROI measurement

3 Values and Culture Focus Urgency Accountability Collaboration Innovation Consumer

4 What Does Winning Look Like? Profitable and growing Energized and engaged employees Highly satisfied clients Rapid consumer acceptance and adoption Rebuild reputation as leading innovator Significantly improved investor confidence

5 Business Update

6 Overview Hard work underway across the company Incremental improvement across the board Market dynamics are challenging We’re transforming a company … patience Relentless focus on execution and results Tight expense management > everyone’s job

7 Dealer Operations 34 Net Positive Franchises $585,000 in gross sales Field Sales begins selling Web Control Rapid Response - Over 200 dealers on the program Rollout of Unified Billing - All brands and billing types now billed at the same time Expanded dealer group focus Highest Closing Ratio - JD Power

8 CRM & Data Businesses RPM All-Time Record new Service Reminder sales in August = 89 Deals Record Conquest Mailer Sales in September = over $200K 2006 Average Activations per month is nearly double 2005 AVV Focused on achieving “certified” status for multiple OEMs Integration of sales efforts continues with AVV & Dealer Lead Sales Enhancing Web Control Reporting suite in time for NADA 2007 AIC Just completed data close to update new model year vehicles Our last HTML client converted to XML in Q3

9 Advertising Establishing the foundation for website relaunch: “UpFront” meetings were successful with expected increases of budget availability Remnant Inventory program implemented - ensures one or more ads are served on every page Remnant inventory CPM’s up over 400% Syndication to increase page-views underway

10 Car.com Finance Record quarter in Q3 $3.1 mm revenue, 5% increase from Q2 06 and 18% increase from Q3 05 Rolled out additional functionality on dealer extranet, drastically increasing efficiency and reporting on lead issues Working hard to renew/expand key relationships with GM, Ford, others Launched Audi lead program, relaunched Mitsubishi OEM Sales and Relationships

11 Key Internal Organizations Technology Finance & Accounting Human Resources & Facilities Legal Business Intelligence Marketing and Communications

12 Other Updates CFO Search Patent Investors Employee Survey

13 Summary We’re transforming a company … making continued progress Hard work and dedication across the board Patience and focus required Very challenging, but achievable goals Thank you!


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