1. ® Intelligent Mail® and Start-the-Clock (101) Presented by Pritha Mehra, Vice President, Business Mail Entry Friday, October 10, 2008

2. 2 Intelligent Mail and Start-the-Clock  What is Intelligent Mail?  Intelligent Mail Implementation Overview  Basic Option  Full-Service Option  Benefits to Mailers who use Full-Service  Start-the-Clock Agenda

3. 3 What is Intelligent Mail?  What is Intelligent Mail?  A technology platform made possible by the suite of Intelligent Mail barcodes.  A technology that will support future generations of Postal products, services, and associated features.  Why use Intelligent Mail?  It provides end-to-end visibility into the mail stream, enables Service Performance Measurement, and information to improve the value of mail.

4. 4 Today’s Mailpiece PLANET Code® for Confirm Service POSTNET™ Code for sortation and automation prices ACS® Keyline and Participant Code 6060 PRIMACY PKWY STE 201 MEMPHIS TN 38188-3333 MARY SMITH 6449 AMBERVIEW CV MEMPHIS TN 38141-8346 ADDRESS SERVICE REQUESTED Presorted First-Class Mail U.S. POSTAGE PAID Washington, DC 20260 Permit No. 1 #BWNGKVN #9999 9920 0104 276 What is Intelligent Mail?

5. 5 6060 PRIMACY PKWY STE 201 MEMPHIS TN 38188-3333 IRENE PAYNE 6449 AMBERVIEW CV MEMPHIS TN 38141-8346 Presorted First-Class Mail U.S. POSTAGE PAID Washington, DC 20260 Permit No. 1 One barcode contains sortation, tracking, address quality, and special services information Mailpiece with the Intelligent Mail barcode What is Intelligent Mail?

6. 6 The POSTNET The Intelligent Mail Barcode What is Intelligent Mail?

7. 7 The Intelligent Mail barcode fields Remember: The POSTNET contains only Delivery Point information What is Intelligent Mail? Barcode ID Ex: “00” for No OEL Service Type Ex: “700” for First Class Mail Mailer ID Ex: “123456” USPS assigned Routing Code Ex: 6449 Amberview Ct., Memphis, TN 38141834649 Serial Number Ex: “000230543” Mailer assigned

8. 8 The POSTNET The Intelligent Mail Barcode What is Intelligent Mail?

9. 9 Intelligent Mail Implementation  What is Intelligent Mail?  Intelligent Mail Implementation Overview  Basic Option  Full-Service Option  Benefits to Mailers who use Full-Service  Start-the-Clock

10. 10  Today  The Intelligent Mail barcode  May 2009  Basic Option  Full-Service Option  The PLANET Code and the POSTNET barcode will be allowed on letters and flats until May 2011 Intelligent Mail Implementation

11. 11 Intelligent Mail Implementation  Additional Requirements  Effective May 2009, Automation flats will be required to bear barcodes that include delivery point routing codes, as currently required for automation letters.  Qualified Business Reply Mail (QBRM) and Permit Reply Mail (PRM) pieces will be required to use Intelligent Mail barcodes, including Mailer IDs, as of May 2010.  Business Reply Mail (BRM) and Courtesy Reply Mail (CRM) pieces will be required to have Intelligent Mail barcodes in May 2011.

12. 12 Intelligent Mail Implementation  Pricing structure for mailpieces with Intelligent Mail barcodes eligible for Basic and Full-Service Options  In May 2009 the prices for Basic, Full-Service and POSTNET will be the same  In the Fall of 2009 the price for the Full-Service Option will be lower than Basic (Basic will include the IM barcode)

13. 13 Intelligent Mail Implementation  Intelligent Mail barcodes can be used on these classes of mail:  First-Class Mail® Cards, Letters and Flats  Standard Mail™ Letters and Flats  Periodicals Letters and Flats  Bound Printed Matter Flats

14. 14 Intelligent Mail - Basic Option  What is Intelligent Mail?  Intelligent Mail Implementation Overview  Basic Option  Full-Service Option  Benefits to Mailers who use Full-Service  Start-the-Clock

15. 15  Apply an Intelligent Mail barcode on letter and flat mailpieces  Populate the relevant fields in the barcode Barcode ID Service Type ID Mailer ID Serial Number Delivery Point ZIP™ Code Intelligent Mail - Basic Option

16. 16 Intelligent Mail - Basic Option  Benefits  Enables an easier upgrade to Full-Service Option  Ensures compliance with POSTNET™ barcode retirement  Integrates value-added service in one barcode  Increases available marketing space on mailpieces  Offers OneCode ACS at less cost than traditional ACS

17. 17 Intelligent Mail – Full Service Option  What is Intelligent Mail?  Intelligent Mail Implementation Overview  Basic Option  Full-Service Option  Benefits to Mailers who use Full-Service  Start-the-Clock

18. 18 Intelligent Mail – Full Service Option  Requirements for Full-Service Option  Unique Intelligent Mail barcodes on letter and flat mailpieces  Unique Intelligent Mail Tray barcodes on tray and sack Intelligent Mail Tray Labels  Unique Intelligent Mail Container barcodes on Intelligent Mail Container Placards  Electronic documentation  Appointment scheduling using FAST (when required)

19. 19 Intelligent Mail – Full Service Option 6060 PRIMACY PKWY STE 201 MEMPHIS TN 38188 Address Change Service John Doe 6449 AMBERVIEW CV MEMPHIS TN 38141 - 8346 Unique IDs allow tracking of “nested” pieces as they are containerized Unique Container Barcode Unique Mailpiece Barcode Unique Tray Barcode

20. 20 Intelligent Mail – Full Service Option Intelligent Mail Barcode Tray Pallet Pieces Intelligent Mail Container Barcode Intelligent Mail Tray Barcode Electronic Documentation

21. 21 Full Service Option - Benefits  What is Intelligent Mail?  Intelligent Mail Implementation Overview  Basic Option  Full-Service Option  Benefits to Mailers who use Full-Service  Start-the-Clock

22. 22 Full Service Option - Benefits  Address Correction  Start-the-clock  Price in the Fall 2009

23. 23 Full Service Option - Benefits  Address Correction Features  First-Class Mail  All COA and Nixie address correction records without additional charge for subsequent notices  Must meet Move Update requirements  Standard Mail  The first unique COA/Nixie notice at no additional charge  Subsequent notice at no additional charge for 30 days  Must meet Move Update requirements  Periodicals  The first unique COA/Nixie notice at no additional charge  Subsequent notice at no additional charge for 60 days  Charges for additional notices will be applied by mail class

24. 24 Start-the-Clock  What is Intelligent Mail?  Intelligent Mail Implementation Overview  Basic Option  Full-Service Option  Benefits to Mailers who use Full-Service  Start-the-Clock

25. 25 Start-the-Clock  Acceptance of business mail  Entered at the BMEU  Plant Verified Drop Shipment  DMU Verified, USPS Transported  DMU Verified, Mailer Transported  Mail must be accepted prior to Critical Acceptance Time (CAT) or Critical Entry Time (CET) to receive same-day processing.

26. 26 Start-the-Clock BMEU Start-the-Clock event is the documented time of arrival at the BMEU BMEU Origin Entry

27. 27 Start-the-Clock PVDS Start-the-Clock event is the appointment time if on-time or unload start time if late Plant Verified Drop Shipment

28. 28 Start-the-Clock DMU – USPS Transported Start-the-Clock event is the mail ready time as provided in the electronic documentation DMU Verified, USPS Transported

29. 29 Start-the-Clock DMU – Mailer Transported Start-the-Clock event is the FAST appointment if on-time or unload start time if late DMU Verified, Mailer Transported

30. 30 Visibility Electronic Mailing Information & Payment Visibility Service Measurement Feedback Record/Scan at Entry Induction Electronic Advance Notification Unique Barcodes Mail Preparation Scan In-Process

31. 31

32. 32 Friday, October 17, 2008 at 11:00 a.m. ET Intelligent Mail and Start-the-Clock (201) ̶̶ presented by Pritha Mehra, Vice President, Business Mail Entry Have a good weekend! Next Week