1. Growing Counter Sales With Customer Counter Sales Promotions

2. Announcing The Launch of the “Win With IDEAL” Customer Counter Promotions Kit Program… What Is “Win With IDEAL” Counter Promotion?  A NEW tool to help you grow your territory sales with targeted Distributors  The “Win With IDEAL” Counter Promotion kit program is an off-the-shelf 60-90 day (or as long as scratch-off cards last) Customer counter promotion in a box  Puts YOU in control - provides flexibility to strategically decide the products and Distributors you would like to offer the promotion to throughout the year  Kits are ordered as needed via an on-line order entry site  Initially there will two promotional kits to select from for either Hand Tools or Cutting Supplies valued at $600.00 and $1,000.00 each  Kits will include counter promotion elements including counter signage and brochures, scratch-off cards and prizes  You select the products you want to promote…kits have been created to promote Hand Tools and/or Cutting Supplies

3. How Will The “Win With IDEAL” Counter Promotion Program Work?  Select the Distributors and the product line(s) you would like to offer for the counter sales promotion  Meet with select Distributor management and present the program (a one-page program overview and this presentation, to help you present the program, is available for download on the www.winwithideal program website)www.winwithideal  Once you have reached consensus with the Distributor, go to www.winwithideal.com and click on the “place your distributor kit order here” button and complete the on-line order form (Regional Manager must approve all orders) www.winwithideal.com  Orders can be shipped directly to Distributor or to you  You will be notified via e-mail once the kit orders have shipped, Once kit(s) are received, meet with Distributor to setup and launch

4. How Will The “Win With IDEAL” Counter Promotion Program Work…Continued  Rules for the promotion requires Customers to purchase $50.00 in Hand Tools or Cutting Supplies for “Kit A” ($600.00 Kit), or $100.00 in Hand Tools or Cutting Supplies for “Kit B” ($1000.00 Kit)  After purchasing the minimum required purchase of IDEAL Hand tools or Cutting Supply products, Customers will be given a program scratch off card. Customer then scratch’s off to see if the card is a winner.  If the Customer’s card is a winner, the Distributor will give the prize to the Customer. If not a winner, the card is good for (1) free song download.

5. “Win With IDEAL” On-line Kit Ordering 5

6. Kit “A” Hand Tools and Cutting Supplies Promotional Elements and Prizes one free song pplie Branded Note: Each Kit Includes: (50) Branded brochures and (1) counter display, (100) scratch-off cards good for one free song download, or one of the (4) reward prizes

7. Kit “B” Hand Tools and Cutting Supplies Promotional Elements and Prizes Note: Each Kit Includes: (50) Branded brochures and (1) counter display, (100) scratch-off cards good for one free song download, or one of the (3) reward prizes

8. Questions? If you have program questions, please contact “Win With IDEAL” promotion Customer Service: Melinda Johnson, Customer Service Manager: 972-822-5818, or mjohnson@strategypromotions.com