1. http://www.embracepetinsurance.com/ 黃琤琁 MA260207 廖康彬 MA1N0232 Ma hui xin MA2N0245 陳怡琇 MA290206 Embrace Pet Insurance Group three

2. Question 1 Which focuses on the four primary characteristics of successful entrepreneurs? To what extent do Laura Bennett and Alex Krooglik’s founding and development of Embrace Pet Insurance reflect each of these characteristics?

3. Passion for the business: Both founders were clearly passionate about building a high quality pet insurance company. Their passion was repeatedly tested by the hurdles they had to overcome to make Embrace Pet Insurance a reality.

4. Product/customer focus: The founders built a high quality pet insurance company with a focus on providing value to customers. They remain outspoken advocates for fair and reasonably priced pet insurance. Tenacity despite failure: Bennett and Kooglik faced many obstacles in making Embrace Pet Insurance a reality, and could have thrown in the towel on several occasions.

5. Execution Intelligence: It’s clear that the founders went through great pains to price their product right and to create a fair and reasonable product for their customers. They also have a philosophy that winning a customer is the easy part (of the customer equation). Servicing a policy fairly when a claim is made (i.e., execution) is the hard part and the true test of a good company.

6. Question 2 To what extent do you believe that Embrace Pet Insurance’s basic business idea “adds value” to the lives of its customers? Who is likely to buy Embrace Pet Insurance?

7. The idea adds value by providing pet owners the option to buy fairly priced pet insurance that can be relied on to cover claims (within the terms of the policy) when they are made. It would be difficult to assess the target market without surveying pet owners. However, one target population are those who have had an expensive vet bill in the past.

8. Question3 there are two significant occasions for this case study. 3.1 determine pricing

9. Question3 3.2 Find a potential partner - Jumpstart nonprofit venture fund - Lloyds of London

10. Question4 Comparing from both of information, the case study and Embrace Pet Insurance’s web site got through the same main idea.

11. Application question Q-1. Does your college or university sponsor a business plan competition, or are you aware of a collage or university that does? If so, what are the benefits of participating in a business plan competition? Do you think Embrace Pet Insurance would exist today if the group of four students mentioned in the case hadn't entered an early version of Embrace's business plan into their college’s business plan competition?

12. Does your college or university sponsor a business plan competition, or are you aware of a collage or university that does? If so, what are the benefits of participating in a business plan competition?

13. Can give us great experience (gain exp) Practicing our skills Sharing our new ideas Working with a team Can meet new entrepreneurships Most of the universities and colleges has sponsor business plan competition, specially school of business. I also think that sponsoring a business plan competition is right thing.

14. Do you think Embrace Pet Insurance would exist today if the group of four students mentioned in the case hadn't entered an early version of Embrace's business plan into their college’s business plan competition? I think that Embrace pet insurance wouldn’t exit like today. Because if it was easy everyone would do it.

15. Application Question2 what area are you most passionate about? take a piece of paper and grew a vertical line down the middle. On the left hand side of the paper list two to three things you are the most passionate about. on the right hand side of the paper,brainstorm business idea that correspond with each of your passions.

16. 1. paper adhesive tape 2.cup 3.doll business idea

17. Paper adhesive tape repeated use

18. Cup heat insulation Made from corn

19. Doll Wash them and color again

20. Business idea