1. New Media Strategies NSF EPSCoR & OLPA Public Information Officer Workshop Dennis Haarsager – 7/20/2006

2. Newspaper readership

3. Television viewing February Nielsen estimates Average PTV station metro cume

4. Radio listening

5. Über trends: digitization Content meets mathematics  Noiseless production generations  Metadata – data about data  Enables advanced (“Web 2.0”) techniques

6. Über trends: personalization Content meets self-organization  Social curation (tagging/folksonomies) Flickr.com del.icio.us CiteULike.org  User ratings, comments  Attention metadata  Communities of interest emerge flickr

7. Über trends: democratization Content freed from gatekeepers  Inexpensive but powerful production tools are in the hands of consumers  Low barriers to effective distribution  XML syndication (RSS, Atom)  Self-publishing (blogs, vlogs, wikis, YouTube)  Citizen journalism  “Markets are conversations”

8. Content syndication (RSS) Users can subscribe to your content in their feed reader and automatically see whatever is new Costs virtually nothing Set up in minutes Hundreds of readers available Will get a big boost from IE7 and the new release of Windows Can include audio/video/photo enclosures

9. Media archives Document and catalog research Arts and humanities creative content from faculty, students and alumni News releases (can include audio, video or photo enclosures) Distribute media via Internet Exploit the long tail

10. Weblogs Have a conversation with your constituents Personalize your researchers and faculty Aggregate blogs from faculty, students, administrators, alumni Search engine algorithms (Google) reward cross-linking in blogs, improving use of standard web pages Often provide leads to old media researchers

11. Contact Info Dennis L. Haarsager Associate Vice President & General Manager Educational and Public Media Box 642530 Washington State University Pullman, WA 99164-2530 haarsager@wsu.edu ● 509-335-6511 Weblogs: http://pbj.ctlt.wsu.edu/haarsager http://www.technology360.com