1. 1 Public Awareness Handicap International Belgium Road Safety Regional Workshop By Minla 6-10 Sept. 2009 Phanompen - Cambodia

2. 2 Contents Project background 2010 campaigns Valentine campaign A+E campaign Helmet enforcement campaign DDD team Key success

3. 3 Project Background Objective: Smoothly change human behavior through RS information feeding Partners: MPWT, MOIC, VUDDA, VTETP Mass media Activities: Event campaign, DDD team, information distributing on each type of mass media such TV, Radio, DJ announcement, IEC materials for public,… Tool/materials: Presentation, IEC materials,…

4. 4 2010 campaigns Valentine campaign A+E campaign (Lao New Year) Helmet enforcement campaign (New school term)

5. 5 Valentine campaign To increase awareness of RS amongst teenagers make RS issues as one of their topics discussion amongst themselves. Letting them educate and remind each other when they are travelling together. And to persuade teenagers driving sensibly and carefully resulting in reducing road crashes. Target group: 15-25 year olds

6. 6 A+E campaign What is A+E campaign? A = Awareness E = Enforcement What is an objective? -Make people be aware of danger on the road during the festival, -Remind road users do not drive when they’re under influence of alcohol, -Inform the road users about traffic police action against drunk driver, speeding and no helmet, -Place road safety on public agenda as an important issues and must strictly follow up.

7. Campaign components Awareness Press Release Street banners and Road toll banners for SVK province Mobile RS banners RS letter to drivers Drink Don’t Drive signs on TV DJ tables Radio spots and DJ announcement Enforcement Speeding capture cameras set up Driver breathe test conducting 24 h observation for violators at the traffic lights and TP stations Public speaking on the road 7

8. Press Release… 8

9. Street & Road Toll banners 9

10. Mobile banners 10

11. Letter to drivers 11

12. Radio program 12

13. Helmet Enforcement campaign Objective To promote and reinforce the helmet enforcement which became effective on 11 th Dec 2007 by director of DPWT of Vientiane capital at schools. To encourage students coming from and going to schools wearing helmet to minimize fatalities and disabilities. To make students be aware of importance of helmet wearing in prevention head injury and death. So that, teachers and students in Vientiane capital be aware of traffic rules and safe driving. Campaign implementation by: Collaboration between DPWT – DOE - DTP Funding by HI 13

14. Vientiane school map 14

15. DDD team Objective To raise awareness on the consequences of RTA caused by drunk driving to encourage behavior change Activities conducting –Initial mobilization: peer exchange with a Thai organization (Don’t Drink & Drive Foundation) : Home visit and peer counseling; Training on advocacy and campaigning; Advice on accessibility and care; Hands-on practice /demonstration public outreach –Public outreach and story-telling in vocational schools before Lao New Year –Monthly public outreach in Buddhism festivals (at temples), or public places (parking lots, markets, bus stations) 15

16. DDD team while conducting awareness 16

17. IEC materials 17

18. 18 Key successes

19. Question me… 19

20. Thank for pay attention!! 20