1. Restore - Don’t Replace. Be Different or Be Dead! or be dead

2. Restore - Don’t Replace. Differentiate or Die! How do you differentiate your company? How do you differentiate your company?

3. Restore - Don’t Replace. Differentiate or Die! How do you differentiate your company? How do you differentiate your company? 1.Personal Leadership

4. Restore - Don’t Replace. Differentiate or Die! How do you differentiate your company? How do you differentiate your company? 1.Personal Leadership 2.People

5. Restore - Don’t Replace. Differentiate or Die! How do you differentiate your company? How do you differentiate your company? 1.Personal Leadership 2.People 3.Product

6. Restore - Don’t Replace. Differentiate or Die! How do you differentiate your company? How do you differentiate your company? 1.Personal Leadership 2.People 3.Product 4.Process

7. Restore - Don’t Replace. Differentiate or Die! How do you differentiate your company? How do you differentiate your company? 1.Personal Leadership 2.People 3.Product 4.Process 5.Promotion

8. Restore - Don’t Replace. Differentiate or Die! How do you differentiate your company? How do you differentiate your company? 1.Personal Leadership 2.People 3.Product 4.Process 5.Promotion 6.Pricing

9. Restore - Don’t Replace. How do you differentiate yourself? 1.Personal Leadership

10. Restore - Don’t Replace. How do you differentiate yourself? 1.Personal Leadership Courage

11. Restore - Don’t Replace. How do you differentiate yourself? 1.Personal Leadership Courage Conviction

12. Restore - Don’t Replace. How do you differentiate yourself? 1.Personal Leadership Courage Conviction Commitment

13. Restore - Don’t Replace. How do you differentiate yourself? 1.Personal Leadership Courage Conviction Commitment Consistency

14. Restore - Don’t Replace. How do you differentiate yourself? 1.Personal Leadership Courage Conviction Commitment Consistency Can do attitude

15. Restore - Don’t Replace. How do you differentiate yourself? 1.Personal Leadership Courage Conviction Commitment Consistency Can do attitude Confidence

16. Restore - Don’t Replace. How do you differentiate yourself? 1.Personal Leadership Courage Conviction Commitment Consistency Can do attitude Confidence Creative

17. Restore - Don’t Replace. How do you differentiate yourself? 1.Personal Leadership Courage Conviction Commitment Consistency Can do attitude Confidence Creative Coachable

18. Restore - Don’t Replace. How do you differentiate yourself? 2. People

19. Restore - Don’t Replace. How do you differentiate yourself? 2. People Excellent

20. Restore - Don’t Replace. How do you differentiate yourself? 2. People Excellent Equip

21. Restore - Don’t Replace. How do you differentiate yourself? 2. People Excellent Equip Empower

22. Restore - Don’t Replace. How do you differentiate yourself? 2. People Excellent Equip Empower Engage

23. Restore - Don’t Replace. How do you differentiate yourself? 3. Product

24. Restore - Don’t Replace. How do you differentiate yourself? 3. Product Quality

25. Restore - Don’t Replace. How do you differentiate yourself? 3. Product Quality Consistency

26. Restore - Don’t Replace. How do you differentiate yourself? 3. Product Quality Consistency Finishing well – the race is won by those who “finish” well!

27. Restore - Don’t Replace. How do you differentiate yourself? 3. Product Quality Consistency Finishing well – the race is won by those who “finish” well! Details, details

28. Restore - Don’t Replace. How do you differentiate yourself? 3. Product Quality Consistency Finishing well – the race is won by those who “finish” well! Details, details The “little things”

29. Restore - Don’t Replace. How do you differentiate yourself? 4. Process

30. Restore - Don’t Replace. How do you differentiate yourself? 4. Process Simpler

31. Restore - Don’t Replace. How do you differentiate yourself? 4. Process Simpler Faster

32. Restore - Don’t Replace. How do you differentiate yourself? 4. Process Simpler Faster More effective

33. Restore - Don’t Replace. How do you differentiate yourself? 4. Process Simpler Faster More effective More efficient

34. Restore - Don’t Replace. How do you differentiate yourself? 4. Process Simpler Faster More effective More efficient Complete

35. Restore - Don’t Replace. How do you differentiate yourself? 5. Promotion a) Sales b) Marketing = supports the sales process Collateral material Advertising Communications Promotions Sponsorships New media

36. Restore - Don’t Replace. How do you differentiate yourself? 5. Promotion

37. Restore - Don’t Replace. How do you differentiate yourself? 5. Promotion Convincing

38. Restore - Don’t Replace. How do you differentiate yourself? 5. Promotion Convincing Consistent

39. Restore - Don’t Replace. How do you differentiate yourself? 5. Promotion Convincing Consistent Creative

40. Restore - Don’t Replace. How do you differentiate yourself? 5. Promotion Convincing Consistent Creative Committed

41. Restore - Don’t Replace. How do you differentiate yourself? 5. Promotion Have a Plan

42. Restore - Don’t Replace. How do you differentiate yourself? 5. Promotion Have a Plan 1.What needs do we meet?

43. Restore - Don’t Replace. How do you differentiate yourself? 5. Promotion Have a Plan 1.What needs do we meet? 2.Who has these needs?

44. Restore - Don’t Replace. How do you differentiate yourself? 5. Promotion Have a Plan 1.What needs do we meet? 2.Who has these needs? 3.What message do we tell them?

45. Restore - Don’t Replace. How do you differentiate yourself? 5. Promotion Have a Plan 1.What needs do we meet? 2.Who has these needs? 3.What message do we tell them? 4.What creative strategy do we wrap it in?

46. Restore - Don’t Replace. How do you differentiate yourself? 5. Promotion Have a Plan 1.What needs do we meet? 2.Who has these needs? 3.What message do we tell them? 4.What creative strategy do we wrap it in? 5.What mediums do we apply it to?

47. Restore - Don’t Replace. How do you differentiate yourself? 5. Promotion Have a Plan 1.What needs do we meet? 2.Who has these needs? 3.What message do we tell them? 4.What creative strategy do we wrap it in? 5.What mediums do we apply it to? 6.What are our budgets?

48. Restore - Don’t Replace. How do you differentiate yourself? 6. Pricing Fair pricing for fair value Reasonable profit Be transparent Nobody wins when you try to win on pricing

49. Restore - Don’t Replace. Differentiate or Die! How do you differentiate your company? How do you differentiate your company? 1.Personal Leadership 2.People 3.Product 4.Process 5.Promotion 6.Pricing

50. Restore - Don’t Replace. Will you dare to be different?