1. Unit 4 - Digital Literacy 4.1a – Filming an advert

2.  Adverts can now reach people 24 hours a day, 7 days a week  Magazines  Newspapers  Billboards  Radio  TV  The Internet Reaching further and wider 2

3.  These are the most expensive adverts ever made – viewview  This is the most annoying UK advert from 2014 – viewview  And the just plain weird! - viewview Some examples of ‘live action’ adverts 3

4.  There are a number of digital technologies, tools and techniques that you can use to help create a ‘live action’ advert  Here are a few… Digital Literacy 4

5. 5 iMovie - Apple VideoFX - android Video Camera Smart Phones and Tablets

6.  You may have specific software in your centre that you can access  You may know of apps and other tools that would help – share these with the group 6 Digital Literacy

7.  Find out what different ways you can create your own live action advert.  Remember that you are not Stephen Spielberg so there is no multi-million pound budget…in fact, there is no budget!  With your group, agree on what you are going to use and how you are going to do it. 7 Task 1 (Part 1)

8.  Come up with a brief storyboard of how your advert is going to look  Think about  The beginning, middle and end.  Some people in your group may be camera shy – what roles need to be fulfilled to carry out this task successfully? 8 Task 1 (Part 2)

9.  Create your advert! You’ll need to use your imaginations a bit as you won’t be able to film ‘on location’ and have (very) limited access to props and so on!  You will need to manage your time as you will be sharing what you have created with your peers at the end of the session… 9 Task 2