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Published byDora Baker Modified over 8 years ago
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What is ITTA ITTA is the NASSCOM for Technical Textiles in India. NASSCOM took Indian IT sector from $ 100 million to $ 60000 million over the last 25 years. We do hope ITTA also helps faciliate the growth for the TT sector in a similar scale. The only difference is – While NASSCOM was Outward focused – ITTA is aimed at growing Indian Consumption for Technical Textiles and thereby fuel its growth.
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ITTA’s Vision Roti,Kapda Aur Makan ab Technical Textiles Ke Sath. NASSCOM- Roti Kapda Aur Makan – bijli aur band width
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India’s Growing Needs More Food from less land and lesser resources. Huge Infrastructure Development of high quality and with less maintenance costs. Employment opportunities for our growing population Conventional Textiles – facing global competition- thus needs a “Jack” to grow in future. Manufacturing Sector – increasing its share – thus health and safety of workers and their families becoming critical CSR issues. Meet growing need of Industry for newer raw materials which will help reduce costs and improve performance. To make Indian Health care system – world class………
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ITTA’s Dream The benefits of technical textiles will be felt by the common man in his daily life leading to a better quality of life. The usage of Geo textiles will be wide spread. Agro textiles will be extensively used to improve crop yield and conserve resources. The use of protective textiles will be automatic thus protecting our workers from hazards like their counter parts in the developed countries. The sector will provide new employment opportunities to our youths and also help create entrepreneurs in the new applications it brings forth India to become a major product development and research centre to develop new applications and products in the technical textiles area. The Indian landscape will be dotted with Awnings and textile structures not only for aesthetics but also for their functional benefits.
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The REAL Indian opportunity based on Projection of Base Line Survey 2012-13(Rs crores) Geotextile (300) USA – Rs 9000/Sq.KM expenditure India – Rs 900/Sq.KM Protective Textiles ( 2000) Germany- Rs 675 per capita expenditure India – Rs 17 per capita expenditure Agro Textiles ( 700) Israel – 40000 kgs per hectare production of Fruit/Veg. ( 1 lack hectare) India – 18000 kgs per hectare. (more than 90 lakhs hectares) Medical Textiles ( 2300) India has a projected 5 % share of world Medical textiles market but 15 % of its population.
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Update..
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Global Application wise share of Technical Textiles 2005 study Auto Pilot Sectors Transport Industrial Home Packing Sports Clothing Manual Sectors Geo textile Agro Medical Protective Eco Construction Area to focus
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Definitions Auto- Segments where consumption can grow without much govt interventions. Manual –Segments where govt interventions are needed for boosting consumption.
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Way to the dream Awareness Legislation and Standards Resources Man Power Development Adoption of new methods Availability of inputs/products.
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Technical Textile Building Blocks Roll Goods, Fiber, Filament, Chemical manufactures Large manufacturers Fabricators,Converters,Solution providers Converters Domestic like homes or organizations like Railways, PWD,Hospitals,farmers.. End users/Society
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Next 5 years – Blocks to focus on Entrepreneur Development- e.g. USA has more than 7000 fabricators ….. Converters Awareness, Legislation and acceptance of TT for use in Daily Life e.g. Geo/Agro/Protech/Medical Move from commodity TT to High Tech. e.g. Tarps. End users/Society
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Market Entry - Routes 1.Oppourtunity in emerging area- New Business set up e.g. – CTM in Agro Textiles 2.Diversification – Reduced dependence on basic textiles – e.g. Arvind in Glass and Protect….. 3.Foreign Co to put up green field project – e.g. Ahlstrom
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Dial “Mobile” for growth There is a lot of common points between Tech Textiles and “Mobile Industry”. Tech Textile in India is at the stage where mobile phones were in India at their inception. The mobile industry created a mantra of growth – THE 3 A MANTRA. Build -AWARENESS,AVAILABILITY,AFFORDABILITY for rapid growth. April 16,2010Mukesh Vijaywargi
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Global Market Drivers SegmentDrivers TransportAuto Sector growth, Need to reduce weight,Demand for environmental issues and end of life cycle features IndustrialIndustrial growth AgroBenefits in terms of improved productivity and reduced need for chemicals ConstructionBuilding Safety and health of stakeholders Emergency Shelters Geo textilesAcceptance of benefits ClothingGrowth in garment sector – will shift from region to region HomeGrowth in the sector, Population growth ProtectiveAwareness of Health and Safety at work place MedicalConcern for environment Innovation MilitaryModernization of armed forces. SportsNeed for high performance apparel PackagingEnvironmental needs and increase in 3Rs
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