2. 1. Exercise Leadership 2. Build Collaborations 3. Choose Evidence-based Programs 4. Use a Strategic Planning Process 5. Evaluate Program 6. Work Toward Sustainability 7. Take the Long View

3. Identified college administration’s expectations for AOD prevention Clarified role for Director of Student Health Services Defined budget, personnel, and services Formed Campus-Community Coalition Defined Coalition vision, mission, goal

4. Early Intervention for Student code of conduct violators Alcohol Availability & Penalties for Under-age Use - Promotion of Positive Young Adult Behaviors (Social Norm Campaign)

6.  37% of students reported heavy, episodic drinking*  3% higher rate than reference group *five or more drinks in a sitting over the last two weeks

7. PERCEPTION7.55 DRINKS REPORTED5.4 DRINKS

8. Consequence2001 Did something later regretted 27.2% Forgot where they were or what they did 22.4% Had unprotected sex 16.7% Physically injured self 13.1% Physically injured another person 6.4% Been involved in a fight 9.6%

9. INDICATOR2001-2002 Establishments non-compliant in serving alcohol to minors during under-age purchase stings 20% stores Drug Violations in or on a non-campus building or property 1.6/1000* Unlawful possession of alcohol or other drugs 6.4/1000* *Rates are based on the unduplicated FLCC head count, excluding Gemini students, for academic year.

10.  Reduce risk factors for problem behaviors: students’ perceived pressure to drink heavily early initiation of alcohol/drug use availability of alcohol/drugs  Increase or enhance protective factors promoting expectations and opportunities for pro-social involvement firm and clear rule enforcement of the underage drinking laws consistent norms and standards for behavior

11. COLLEGE VISION: FLCC EMPOWERS OUR STUDENTS AND PROVIDES ENRICHING LIFE EXPERIENCES WITH A FOCUS ON HEALTH & LIFETIME WELLNESS STRATEGIC GOAL: COMMUNITY VALUE TO INCREASE THE COLLEGE’S CULTURAL AND ECONOMIC IMPACT ON THE SERVICE AREA

12. Action Steps:  The FLCC Campus-Community Coalition will be viewed as a community resource for mitigating negative drug and alcohol behaviors of youth and young adults.  Based on responses to college surveys. Student Health Services, Campus Safety & Judicial Affairs, directors, peer health educators, and 1 other employee will participate in implement Coalition strategies.  The Coalition will host at least 2 community events. [KL]

13. Objectives: 1) Correct 18-25 year old student misperceptions, reinforce norms and personal protective behaviors for alcohol use based on the National College Health Assessment (college population-based data) using the CCAA social norms campaign (SNM) and 2) Create an atmosphere of deterrence for underage alcohol use through increased publicity and enforcement of laws regarding underage alcohol use and consistent enforcement of disciplinary actions associated with policy violations.

14. 3-in-1 Framework FLCC Campus-Community Coalition StrategiesStrategy Individuals, including At-Risk and Dependent Drinkers Student Population as Whole Community 1: Effective among college students: Brief alcohol/drug screening & intervention (BASIC) Combining cognitive- behavioral skills with norms clarification & motivational enhancement intervention YesNo Offering brief motivational enhancement interventions in student health centers and emergency rooms YesNo Challenging alcohol expectancies YesNo

15. FLCC Campus-Community Coalition StrategiesStrategy Level of Operation Individuals, including At- Risk and Dependent Drinkers Student Population as Whole Community 2: Effective with general populations: Sheriff compliance checks for retail stores/bars & DWI stings FAIR Server training on campus Coalition active since 2002 Increased enforcement of minimum drinking age laws NoYes No Implementation, increased publicity, and enforcement of other laws to reduce alcohol- impaired driving NoYes Responsible beverage service policies in social & commercial settings NoYes The formation of a campus/community coalition NoYes 3. Promising: College policy-no alcohol served without permission of the President; College Suites Alcohol-free Social Host Law screen scenes/letters Judicial Affairs consistently enforces Student Code of Conduct policy Adopting campus-based policies to reduce high- risk use (e.g., reinstating Friday classes, eliminating keg parties, establishing alcohol-free activities & dorms) NoYesNo Increasing publicity about enforcement of underage drinking laws/eliminating "mixed” messages NoYes Consistently enforcing disciplinary actions associated with policy violations NoYes

16. FLCC Campus- Community Coalition StrategiesStrategy Level of Operation 2. Promising Individuals, including At-Risk and Dependent Drinkers Student Population as Whole Community Social Norm Campaigns ongoing targeting young adults, FLCC women and athletes Conducting marketing campaigns to correct student misperceptions about alcohol use on campus NoYes Associate VP of Student Affairs presents to parents at new student orientation Informing new students and parents about alcohol policies and penalties Yes No

17. Work Toward Sustainability Take the Long View

18. INDICATOR2007-2008*2008-2009* Establishments non-compliant in serving alcohol to minors during under-age purchase stings 40% stores40-90% Unlawful possession of alcohol or other drugs 37.7/1000*31/1000 *Rates since advent of College Suites

19. 55% of 18 to 25 year old FLCC students received information on the correct 18-25 year old alcohol and other drug (AOD) norms, and there was a 10% decline in reported misperceptions of these norms. The reported number of times FLCC students reported consuming five or more drinks in a sitting decreased from 35% in Spring 2005 to 33.5% in Spring 2009, while increasing nationally.

20. A significantly smaller percentage of FLCC student drinkers as compared to the 2008 Reference group reported they did something later regretted. Fewer FLCC students reported being injured and having alcohol impacting academics.

21.  Rise in physical harm & risk reported among first year females between 2005 and 2009 was of concern.  Revised message to reinforce student protective behavior:

22. 20072009REFERENCE GROUP 2008 MALES30%21%27% FEMALES20%22%

23.  Increased publicity and enforcement of the law.  Increase female student perception of the norm.

25.  Videos  Second Life  Emails  ANGEL discussion board