1. Creating Digital Authorship Educating authors and reviewers about and promoting use of new technology Cara S. Kaufman, Partner Kaufman-Wills Group, LLC Council of Science Editors, 7 May 2001

2. Overview Technologies Drivers Methods Goals Pitfalls Closing –Acknowledgements –Contact Kaufman-Wills Group

3. Technologies Manuscript submission and peer-review Digital art Online content Production tracking systems

4. Drivers Speeding up the publication cycle Technological sophistication of authors Economic forces

5. Methods E-mail communications Announcement pages; boxed ads in journal Editorials in journals; articles in society newsletters, tabloids Instructions for Authors Web sites –Online FAQs –Editor Web pages (APS) Print and online co-promotion

6. Goals Managing expectations –Instant –Easy –Free Implementing change –Communicate early –Analyze and adjust workflow –Train inside and outside

7. Pitfalls Disruptive change –Changes workflow, process –Changes individual responsibilities Training shortfall –Internal –External Lack of system integration Unforeseen costs

8. Acknowledgements Margaret Reich –Publications Manager and Executive Editor, American Physiological Society Suzy Lanier –Associate Managing Editor, Circulation, American Heart Association

9. Kaufman / Wills Group, LLC Full-service consultants serving medical publishers in the areas of business development, online strategy, workflow efficiency, and marketing and market research. Cara S Kaufman / Alma J Wills / Partners 24 Aintree Road / Baltimore MD 21286 410 821 8035 ph / 410 821 1654 fax ckaufman@bellatlantic.net / http://www.kaufmanwills.com