1. Mr François Thiébaud President of the Swiss Exhibitors’ Committee

2. SWISS EXHIBITORS AT BASELWORLD 2010 EXHIBITING AT BASELWORLD Since 1931 (79 years) SWISS BRANDS EXHIBITING THIS YEAR 292 in the Watchmaking sector 40 in the Jewellery sector 124 in the Related sectors = 456 Swiss brands (versus 453 in 2009)

3. SWISS WATCH EXPORTS In Billion of CHF & Change in % 11.1 Bil | 12.4 Bil | 13.7 Bil | 16.0 Bil | 17.0 Bil | 13.2 Bil

4. WORLD DISTRIBUTION 2009 Continents in Share and Change in %

5. SWISS WATCH EXPORTS January 2010 Total Value in mio CHF & Change 981.8 mio | 1210.7 mio | 950.1 mio | 975.8 mio

6. SWISS WATCH EXPORTS January 2010 – By Continents

7. SWISS WATCH EXPORTS January 2010 – Monthly Change

8. SWISS WATCHMAKING January 2010 : Return to growth Growth back after 15 months of economic downturn Value of exports up 2.7% for a total of 975.8 million Swiss francs Confirmation of the positive trend which began in November 2009 + 280’000 timepieces exported 2010 = 1’727’500 units | 2009 = 1’447’500 units Stronger demand on pieces with export value below CHF 3’000.- (+ 19.8% in number / + 17.9% in value)

9. BASELWORLD 2010 The Trends Return to classic designs Smaller models Titanium and ceramic are now common watchmaking materials Innovative digital displays and metal bracelets Many disc displays Sapphire crystals now used as dials and case middles Innovative finishing such as galvanic bath or metallisation Repeaters, tourbillons, annual or perpetual calendars are the 2010 favourite prestige complications High jewellery considered as investments Accessory pieces of jewellery very popular if associated with a strong brand name

10. SWISS PRESS CENTRE Hall 1.2 | Booth B01 Compilation of all Swiss exhibitors’ press kits on a USB key Swiss exhibitors’ press kits in hardcopy Representation of the Federation of the Swiss Watch Industry FH Information on the Swiss delegation and brands Overview of the Swiss new products Large selection of international newspapers A place to work or to relax With this Guide, the Swiss delegation offers you its latest publication for this year’s fair Get your own free copy with a DVD as you leave the press conference Swiss Press Centre Swiss Exhibitors’ Guide