1. In what ways does your media product use, develop or challenge forms and conventions of real media products? The Other Side Max Ardron Advanced Portfolio Film Promotion Package consisting of a film trailer, front cover of a film magazine and film poster

2. The Conventions of our Film Trailer: Classification Advice At the very start of our trailer we put the green ratings screen. This is a convention we see on most trailers. It’s usually on screen for only a couple of seconds but we still felt that it made our trailer seem more authentic.

3. The Conventions of our Film Trailer: Production Studio Logos The first things that needs to appear at the start of our trailer are the film production companies and since we cannot use any that already exist I need to design new ones. For my first logo I wanted to create something interesting but also quite simple. I was partially inspired by Ridley Scott's film production company's logo for 'Scott Free'. I felt this logo of an animation of a man running then turning into a bird was very interesting and almost quite mysterious. A sense of mystery behind a logo I feel really says something about the company behind it. So keeping with the theme of 'mystery' I typed in 'mysterious man with a hat' into Google images and managed to find the ideal image to base my logo design on.

4. I copied the design onto Photoshop an then copied the silhouette onto a new image to which I applied a glowing light in the middle so it would look like the man in the hat is looking towards the light. Then it is up the viewer to interpret the logo's meaning however they want. I then called the production company 'Looking Glass Entertainment'. I felt the man looking into the light could also be interpreted as someone looking into some sort of 'looking glass'.

5. For my second film production company logo I wanted to go for a more retro feel. I had an idea that this is a company that has been around since the 80's and might have developed retro Arcade games and video games before moving on to making movies. I like the idea of a film production company sticking to its routes and not changing too much. That is why I have given my film production company logo a very much 80's feel. Like it hasn't changed to much and is respectful of the period of its creation, an obvious way of showing this is with the centre image of the logo being the old retro arcade machine. I feel film production company logos change so much overtime, such as the 20th Century Fox logo: The 20th Century Fox logo started out as a black and white image in the 1930's era before turning into a coloured image in the 1950's. Then the logo changed into a more detailed CGI animation in the 1990's before being glossed up again in 2012. I do not have the resources to create something as technically complicated as the current 20th Century Fox logo but I felt I could create something like the second logo, a film production company logo used around the time of the 80's before films, just the time I imagine my logo might have been created. The second logo is pretty basic and I feel my production company logo could fit in with the other film production company logos of the time...