1. Gregg Brockway President TripIt, Inc. gbrockway@tripit.com the Traveler-Centric Future

2. Gregg Brockway gbrockway@tripit.com http://twitter/gbrockway Hi. My name is Gregg Brockway. This is my tag cloud.

4. Email/SMS Calendar Print MobilePartners

5. 1.Best post-booking experience (incl. live calendar integration!) 2.Mobile services 3.Social network integration 4.Open API & developer ecosystem 5.Revenue opportunity with TripIt Pro 6.Easy to implement Why Work With TripIt?

7. An invention that will revolutionize the travel industry…

8. “The future is already here, It’s just unevenly distributed” — William Gibson

9. Mobile + Social + Interoperability = the travel centric future

10. TREND 1_ Mobile 4 billion smartphones by 2012 Smartphone market growing 20 times faster than PC 80% of business travelers carry smartphones

11. Mobile adoption is changing how people behave. Source: Joi Ito

12. Mobile is everywhere

13. TREND 2_ Social Network 300 million Facebook members 50 million twitter users Worldwide participation growing from 118 million in 2008 to 800 million by 2012 (Gartner)

14. Social media is connective everyone — all the time.

15. Source: Walt Handelsman, Newsday, Tribune Media Service

16. TripIt road warrior survey Q_What social and travel sites do you use? Source: TripIt, July 2008

17. The social web is more than social networks. Our social graph is becoming portable.

18. “…social architecture…will come to underlie all the successful applications of our day, and the earlier apps will rapidly adapt to this model or be eclipsed by other apps that do” — Stowe Boyd, / Message, February 2006

19. TREND 3_ Interoperability of services

20. TRAVEL 1.0 “one-way web” 1995-2002 The Evolution of Online Travel. TRAVEL 2.0 “two-way web” 2002-2007 What’s Next? “the bot web” 2007-TODAY

21. “I have a dream for the Web …when the day-to-day mechanisms of trade, bureaucracy and our daily lives will be handled by machines talking to machines. The intelligent agents people have touted for ages will finally materialize.” — Tim Berners-Lee (1999)

22. The world as we used to know it… business leisure social

23. The Traveler Centric Future is the convergence of all our work, leisure, and social behaviors. business leisure social

24. Stories from the unevenly distributed traveler centric future…

25. COMPANY – location & visibility Meet the Itinerator

26. COMPANY – productivity & traveler satisfaction

27. SUPPLIERS – new revenue opportunities Introducing the next big upsell opportunity – Social Seats $30 to sit next to someone “interesting”

28. SUPPLIERS – more efficient operations

29. SUPPLIERS – improved service experience

30. TRAVELER – better travel experience

31. Traveler – more personalized services

32. QUICK SUMMARY 1. Mobile + social + interoperability = traveler centric future 2. The traveler centric future offers opportunities for everyone. 3. Its coming. The question is how we respond?

33. “It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” — Charles Darwin

34. How will you be remembered?

35. Gregg Brockway President TripIt, Inc. gbrockway@tripit.com the Traveler-Centric Future