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Troy School & Office Products * 421 S. Union Street Troy, Ohio 45373 * Toll Free 1-800-561-7981 * www.troydryerase.com 1 Section 2.

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Presentation on theme: "Troy School & Office Products * 421 S. Union Street Troy, Ohio 45373 * Toll Free 1-800-561-7981 * www.troydryerase.com 1 Section 2."— Presentation transcript:

1 Troy School & Office Products * 421 S. Union Street Troy, Ohio 45373 * Toll Free 1-800-561-7981 * www.troydryerase.com 1 Section 2

2 Troy School & Office Products * 421 S. Union Street Troy, Ohio 45373 * Toll Free 1-800-561-7981 * www.troydryerase.com 2 Present Dry-Erase Market Growth 8a

3 Troy School & Office Products * 421 S. Union Street Troy, Ohio 45373 * Toll Free 1-800-561-7981 * www.troydryerase.com 3 Present Dry-Erase Market – All Products Estimated 2004 US sales of dry-erase related products is $177MM. Markers, erasers, cleaners and accessories make up approximately half of the sales. Currently there are very few “consumable” dry-erase surface imaging products on the market. 8 3 Same as 7

4 Troy School & Office Products * 421 S. Union Street Troy, Ohio 45373 * Toll Free 1-800-561-7981 * www.troydryerase.com 4 Present and Future Dry-Erase Markets 2004 estimated annual growth of dry-erase related products is 22 % over 2003 sales. Markers, erasers, cleaners and accessories are estimated to be over two thirds of the growth. In the future new “consumable” dry-erase surface imaging products will appear in the market place. 9 3 Same as 7 &8

5 Troy School & Office Products * 421 S. Union Street Troy, Ohio 45373 * Toll Free 1-800-561-7981 * www.troydryerase.com 5 Section 3 Also referred to as Product Concept

6 Troy School & Office Products * 421 S. Union Street Troy, Ohio 45373 * Toll Free 1-800-561-7981 * www.troydryerase.com 6 Mark-it Product Design Features “Turns any smooth surface into a dry erase board” 10a

7 Troy School & Office Products * 421 S. Union Street Troy, Ohio 45373 * Toll Free 1-800-561-7981 * www.troydryerase.com 7 Product Design Features All Troy School & Office Self-Stick, Dry-Erase paper and film products can be used with any dry-erase marker, pen, eraser or cleaning agent. Both paper and film dry-erase surfaces deliver exceptional dry-erase performance. Permanent markers and certain other markers can also be used and the surface cleaned with either a dry-erase marker or dry-erase cleaner. 10

8 Troy School & Office Products * 421 S. Union Street Troy, Ohio 45373 * Toll Free 1-800-561-7981 * www.troydryerase.com 8 Product Design Features All products have a full pressure sensitive, self-stick backing surface (except easel products which use a 1” adhesive strip) that adheres to * most clean, dry surfaces. * Some surfaces are less suitable for use with Mark-it self- stick, dry erase products. It is recommended that you test a small unnoticeable area before applying to any surface. 11a

9 Troy School & Office Products * 421 S. Union Street Troy, Ohio 45373 * Toll Free 1-800-561-7981 * www.troydryerase.com 9 Product Design Features Release film backing is clearly identified for ease in removal and application to surface. Products can be applied, reapplied or repositioned at any time. Products are available in various size sheets, rolls and specialty converted items. Mark-it Paper products are identified with the RED logo and are more suited for temporary, portable or limited repeated use. 11b

10 Troy School & Office Products * 421 S. Union Street Troy, Ohio 45373 * Toll Free 1-800-561-7981 * www.troydryerase.com 10 Product Design Features Paper products are available in smaller sheet sizes suitable for mass merchandised accounts. Price points for the paper products are also designed for sales to a variety of end users. Mark-it White Film products are identified with the blue logo and are designed for more permanent applications. 12

11 Troy School & Office Products * 421 S. Union Street Troy, Ohio 45373 * Toll Free 1-800-561-7981 * www.troydryerase.com 11 Product Design Features White dry-erase film is far more durable than the paper products and are designed as a substitute or replacement for more expensive whiteboards. Film is also ideal for resurfacing of existing worn out dry-erase surface products and for retrofitting of existing obsolete chalkboards. 13


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