1. Building effective websites Raymond Frost · Judy Straus

2. Website complexity 1.Brochureware: one-way contentone-way content 2.Simple interactivity: two-way contenttwo-way content 3.Complex interactivity: e-transactionse-transactions 4.Data-driven websites: dynamic contentdynamic content

3. Website Development Process 1.Plan 2.Gather materials 3.Create the site In house Outsourcing Consulting 4.Publish the site 5.Promote the site 6.Maintain the site

4. Development Team 1.Marketeers 2.Technology Engineers 3.Content Editors 4.Information Architects 5.Web Designers 6.Other: legal counselors, financial advisors

5. Web Development Plans Marketing Plan Creative Brief/Design Plan Technology Plan Publicity Plan Maintenance Plan

6. Marketing Plan 1.Situation analysis 2.Target Stakeholders 3.Website Objectives 4.Strategies 5.Action Plan 6.Budget 7.Evaluation Plan

7. Designing for the web 1.User is in control 2.Interactivity 3.Hypertextuality 4.Web is nonlinear 5.Free standing pages (deep links) 6.Multimedia 7.Pluralistic Design

8. Usability Testing 1.Rule of 3 2.Stacking method

9. Advice for Content Developers 1.Be user centered 2.Select a voice 3.Be succinct 4.Write to be scanned 5.Write journalistically 6.Avoid jargon 7.Condense offline materials 8.Create context independence 9.Provide help 10.Provide contact information 11.Check spelling

10. Advice for Information Architects 1. Site organization and navigation 2. Links 3. Labels and Names

11. 1. Site organization and navigation Create a site map Provide a site search Organize for breadth Use navigation bars Place navigation strategically Avoid icon navigation Classify by task Avoid orphan pages

12. 2. Links Use standard link colors Preview destination Logo links home Eliminate broken links

13. 3. Labels and Names Use descriptive labels Use labeling protocols Use descriptive titles Provide a breadcrumb trail Use simple URLs

14. Advice for Web designers Use a platform independent design Design small Design economically Design above the fold Avoid horizontal scrolling Stay consitent, develop document standards Avoid All Caps Avoid Underline Avoid patterned backgrounds Optimize graphics Use thumbnails Provide contrast Use lowercase filenames Use short filenames Check extensions