1. Mechanics of Social Media Margaret Ambrose Habitat for Humanity New York State

2. Road Map Social Media 101: Getting Started Actionable Tips Examples: #WIN #FAIL Policies Resources Discussion

3. Social Media 101: Getting Started Things to consider… Target Audience Goal Type of Content Staff Member Responsible Frequency Policies Platforms

4. Map It Social Media Matrix PlatformGoalTarget AudienceFrequencyStaff MemberType of Content Website/RSS News Feed/Newsletter Facebook Twitter YouTube LinkedIn Blog Instagram Pinterest Four-Square Google+

5. Actionable Tip: Do the Research

6. Actionable Tip: Create Powerful Content

7. Actionable Tip: Find Your People

8. Actionable Tip: Add Value to Your Community

9. Actionable Tip: Integrate Don’t Synch

10. Actionable Tip: Form a Social Media Hit Squad

11. Actionable Tip: Don’t fight your community

12. Actionable Tip: Do you know what your community is saying about you on Social Media

13. Actionable Tip: Don’t ignore feedback from your community

14. Actionable Tip: Be wary of Hot Button Topics

15. Actionable Tip: Mea Culpa

16. Actionable Tip: Be Human

17. Policy Point: Crisis Managements

18. Policy Point: Feedback vs. Trolls

19. More Policy Points

20. Resources: Habitat Me! mambrose@habitatnys.org 1 Million Hearts and Minds Toolkit http://habitatnys.org/index.php/site/Hear ts_and_Minds/about_campaign/ HFHI Guide to Social Media my.habitat.org/search?keywords=social+ media

21. Resources: Online Tools TechSoup TechSoup.org Create Content Buncee.com Creative Commons http://creativecommons.org/about Fair-Use Checklist http://copyright.cornell.edu/policies/docs/Fair_Use_Checklist.pdf Klout – Measure Your Influence http://klout.com/home Social Media Policy Tool Template Creator http://socialmedia.policytool.net/

22. Resources: Videos Seth Godin: The Tribes We Lead http://www.youtube.com/watch?v=uQGYr9bnktw Facebook Tutorial http://www.youtube.com/watch?v=vsC1bszozOc Twitter’s Explosive Growth http://www.youtube.com/watch?v=3n_EitPb7BU&list=PLYlIGtCVcVJwrNH7tDe3DxEpDLLB6nzga Twitter Tutorial http://www.youtube.com/watch?v=h08SlngA2zk HootSuite Tutorial http://www.youtube.com/watch?v=Dqa3BMm7V0o What videos go viral? http://www.youtube.com/watch?v=R5BY_4FfbQs How Social Media can make history? http://www.youtube.com/watch?v=ASZJE15E0SY

23. Resources: Books Social Media for Good: A How-to Guide for Nonprofits by Heather Mansfield http://www.amazon.com/s/ref=nb_sb_ss_i_0_20?url=search- alias%3Dstripbooks&field- keywords=social%20media%20for%20good&sprefix=social+media+for+goo% 2Cstripbooks%2C216&rh=i%3Astripbooks%2Ck%3Asocial%20media%20for% 20good Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan http://www.amazon.com/Trust-Agents-Influence-Improve-Reputation/dp/0470635495

24. Resources: Articles Social Media for Social Good: A How-to Guide for Non-Profits by Heather Mansfield http://mashable.com/2009/12/28/social-media-business-strategy/ Creating A Social Media Policy http://www.techsoup.org/support/articles-and-how-tos/creating-a-social-media-policy 3 Great Social Media Policies to Steal From http://mashable.com/2009/10/02/social-media-policy-examples/ 3 Commandments for the Next Online Content Leaders http://mashable.com/2011/09/13/content-creation-rules/ 5 Things Lady Gaga Can Teach Marketers About Community Building http://www.fastcompany.com/1770222/5-things-lady-gaga-can-teach-marketers-about- community-building Why Wegman’s is a Trust Agent http://careerviewmirror.wordpress.com/2010/08/06/why-wegmans-is-a-trust-agent-and-your brand-should-be-too/