1. Advantages and Disadvantages of Different Types of Media

2.  audience(s)  budget  the communication channels best for your specific audience(s) and  how long the communication intervention will continue .

3. Target Audience General public with specific audiences can also betargeted Strengths High Reach Audio and Visual Availability Interest, excitement and awareness can be generated

4. Weaknesses  Expensive  Program not on convenient time  Not everyone has a TV  No or little room for interaction

5. Strengths Medium to wide reach Message has to be simple Interest, excitement and awareness can be generated Relatively inexpensive

6. Weaknesses No interaction Only audio and no visuals

7. Strengths More participation More credibility More interest and excitement through gift winning offers. Feedback

8. Target Audience Literate population mostly Strengths Different sizes and color combinations Control on color combinations and aesthetics

9. Weaknesses No participation Generally not noticed At times very high on cost

10. Target Market Literate Public and that too a segment Strengths Very high credibility

11. Weaknesses Requires literacy No deep reach

12. Target Audience Very limited segment of population. Weaknesses People usually don’t read Requires literacy No deep reach

13. Target Audience Literate population segment Teenagers Strengths High potential for two way communication. 1:1 communication Provides timely info Can be used in crisis communication Low on cost

14. Weaknesses Short text and no design to attract Not much room to explain Zero aesthetic value Low on credability Irritating

15. Target Market Literate that too computer users. Strengths Participatory Global Inexpensive

16. Weaknesses Computer and internet connection needed Not very high on credibilty

17. Target Market General and specific publics Strengths Can deliver simple messages and slogans Not expensive Can be produced in-house

18. Weaknesses No feedback Require written and visual literacy Cant give long explanations

19. Target Audience Usually company employees Company’s latest information communicated Good currency Ongoing in nature

20. Target Audience General Public – Strengths Potential for feedback Sensitive issues can be touched lightly Weaknesses Can be costly Difficult to produce Can be time consuming

21. Target Market Different celebs serve different markets Strengths Highly engaging High credibility Weaknesses High cost Difficult to match their schedule