1. Brochure Content and Design

2. Starting Out Generate thumbnails Consider formats Content should determine design: What is the main idea or focal point? Should there be heading titles? Should there be a logo? Colour approach?

3. Contrast and Repetition Use one type for headings and subheadings and one type for body Be consistent with type as well as design Use complementary fonts: Sans serif for headings (Arial, Verdana) Serif for text (Garamond, Times New Roman)

4. Alignment and Proximity (Placement) Format the text for consistency Images should be aligned to enhance visual appeal White space

5. Other Considerations Clutter: too much text, too many images Consider the audience: draw the reader in with visually appealing work What to put where? (hence the importance of thumbnails)

6. The Front Cover Keep it simple Use white space Content: critical

7. The Back Cover Contact information Additional resources such as addresses, URL’s, suggested readings go here

8. Images Use images to complement text Use royalty free images such as clip art or Google images (copyrighted pictures) Have images support the message Don’t let images overpower your message

9. Context and format Always bear in mind: Who is your audience? Mentally picture the person for whom this brochure is designed

10. Don’t… Copy and paste information directly from a website Instead, provide a URL for the reader

11. Final thoughts The brochure should tell a story Information should connect and flow logically through the panels