1. The Body Shop 美體小舖

2. Group Members 494701234 企三甲 張紜嫚 494701478 企三甲 謝紹君 495703124 企二丙 郭欣怡 495651204 經二甲 蔡佳容 495651503 經二甲 陳 平

3. Our Report Process 1. Brand Story 2. Introduction of THE BODY SHOP 3. Slogan and Core Values 4. SWOT analysis 5. Market and Marketing analysis

4. Brand Story

5. 1.Anita’s Story 2.Natural Material 3.Recycle 、 Reuse 、 Refill

6. Brand Story

7. Website Preview

8. Introduction Founded Country England Branch Stores over 2070 sites in 55 countries Since.. Since 1984 Main ProductsSkin care, Bath tools, Make-up, Hair-care, F ragrance.. and so on Staffs There are so far 58 sites in Taiwan. Over 300 staff members.

9. Values 1. Against Animal Testing 2. Support Community Trade 3. Activate Self Esteem 4. Defend Human Rights 5. Protect Our Planets Department s Human Resource Financial Operational Product Marketing R&D Introduction

10. Slogan

12. Defend Human Rights

13. Values and Slogan 1.Against Animal Testing 2.Support Community Trade 3.Activate Self Esteem 4.Defend Human Rights 5.Protect our Planet continue

14. Back Another Happy Easter Bunny… Against Animal Testing… GUARANTEED!

15. Community Trade back

16. Back

19. SWOT Analysis

20. THE BODY SHOP Strength 1.The organization system is complete. 2.They fully practice their business principles and core values. 3.They have a great planning for their goal. 4.They provide a nice welfare system for their staffs as possible as they can. 5.They have a mature Research and Development department. Weakeness They don’t have a strategy to manage those new relations companies …

21. SWOT Analysis THE BODY SHOP Opportunity 1.It is a well-known brand. 2.They have a stable resource for customers. 3.They cooperate with L’ Oreal. Threaten 1. The way of marketing is too conservative.

22. Market and Marketing of THE BODY SHOP Target Market 18~40years old grownups Product traits using pure natural materials suitable for any skin type and age environmental care

23. Market and Marketing of THE BODY SHOP Brand Strategy packed in green and natural Marketing Promotion 1.Public Praise 2.Gain branch stores 3.Story Image 4.Advertisements

24. The End