1. inflightonline Content & Services Sub-Working Group Status Report October 20, 2000 Cathy Willcock cwillcock@inflightonline.com

2. inflightonline Membership and Charter Participation from airlines, content, hardware, communications and software providers. Focus is to define and describe a content and services framework for offering inflight Internet, intranet and email services.

3. inflightonline Core Participants Paul Alexander - Airia Global Vardham Rajkumar- Airia Global Donna Gogarty - ARINC Bob Pouliot - ARINC Andrew Clark - Boeing Hanna Kostana - Finn Air Michael Childers- Lightstream Bruce Bassett - Matsushita Wayne Chen - Rockwell Olivier Boulart - Thompson-CSF Sextant Keith Riggs - TWA Bob Williams - United Airlines Wade Hanniball - Universal Pictures David Tharp - Virgin Atlantic Airways

4. inflightonline Our Deliverables Identify and define passenger services and performance expectations. –Deliverable: Applications Matrix Educate membership on content and services licensing and regulatory issues. –Deliverable: Content & Services white paper Investigate and outline advertising, privacy and metrics collection specific to inflight advertising applications. –Deliverable: Content & Services white paper

5. inflightonline ApplicationsDefinitionExpected Experience Example Sites/Products Dependencies GamesVideoComputationally Demanding -Game Console or Dedicated PC Strategy, 1 st Person Shooters, Simulations Is there an airline interest? Can be different for domestic and internationa. (ARINC) LegacyComputationally Undemanding Board Games, Card Games, Word Games, Puzzles, Deck of Cards, Dice, Scorepad, Quiz Cards, Puzzle sheets Same as above. (ARINC) ChanceComputationally Undemanding -Casino Experience Casino GamingLegality and same as above. (ARINC) E-MailTransmit and Receive messages formatted for name@domain delivery High End - Office Experience high speed connection to server PIM functions Microsoft Outlook, Lotus NotesTransmission method from A/C to ground and vice versa. (ARINC) Low End - Home/Business Travel Experience (look and feel of 33.6 kBaud modem connectivity) Ditto. (ARINC) On-Line CommerceCatalog WebsitesPaper CatalogAmazon

6. inflightonline Legal and Regulatory Issues Large area of consideration for the Group –Championed by Bob Pouliot, ARINC –Key contributions and research from Michael Childers, Lightstream Objective is to describe the potential legal and regulatory issues for inflight email, Internet and intranet services from the content perspective. –Regulatory framework –Business practice solutions –Contractual solutions –An eye on the changing environment with Internet content and delivery

7. inflightonline Advertising & Metrics Issues raised with regard to advertising, filtering, passenger profiles and metrics –Championed by Warren Brown, inflightonline & Donna Gogarty, ARINC Implications of current advertising standards and measures, and copyright considerations for the inflight market. Identify areas of consideration for metrics and standards as an industry.

8. inflightonline Top Level Reference Model Content and Services Audio Video/movies Web content Email Onboard Delivery Ground Operations Content Acquisition Content Aggregation Off-boardOn-board PEDPED Security

9. inflightonline Next Steps Top Level Reference Model proposed for consideration. Draft White Paper Version 1.0 available now for comment. Research major areas and document for team review. Identify gaps and interfaces and coordinate with other working groups.

10. inflightonline White Paper Topics 1General 1.1Introduction 1.2Scope 1.3Background and Participants 2Glossary of Terms 2.1Content/Services Definitions 2.2Internet /Information Technology definitions 3Passenger Expectations 4Content and Services Reference Model 4.1Description 4.1.1Content/Service Acquisition and Aggregation 4.1.2Onboard Content/Service Delivery to the Passenger 4.1.3Ground Operations Management

11. inflightonline Table of Contents (continued) 5Legal Considerations for Content Acquisition and Aggregation 5.1Overview (includes review of SatCon WG White Paper) 5.2General Content/Programming Considerations 5.2.1Overview 5.2.2Issues to be Resolved 5.2.3Regulatory Framework 5.2.4Business Practice Solutions 5.2.5Contractual Solutions 5.2.6Summary 5.3Internet/intranet (includes Internet email) 5.4Corporate intranet and email 5.5Advertising Considerations 5.5.1Overview 5.5.2Issues / Considerations 5.5.3Surveys/Metrics

12. inflightonline Table of Contents (continued) 6Ground Operations Management 6.1Uni-directional Satellite Broadcasting ( includes issues to resolve and regulatory framework) 6.2Bi-directional Satellite Communications 7Key Regulatory Document Review, includes Copyright Act of 1976 (U.S. Code, Title 17), Telecommunications Act of 1996, Digital Millenium Copyright Act, Uniform Computer Information Transaction Act, Satellite Connectivity, ITU, FCC rules. 7.4Key Case/Business Reviews (Content) 7.4.1Napster 7.4.22600 Enterprises 7.4.3MP3 vs. Universal 7.4.4Free Net 7.5Key FCC License Reviews (Connectivity) 7.5.1Omnitracs 7.5.2Boeing