1. Marketing mix: Modelling and stakeholders Sports marketing mix – can be defined such:-Sports marketers are also involved in product and service strategies, pricing decisions and distribution issues (Shank) p.27 Sports marketing mix – can be defined such:-Sports marketers are also involved in product and service strategies, pricing decisions and distribution issues (Shank) p.27 Marketing mix Product Product Price Price Promotion Promotion Distribution Distribution

2. Product strategies Development of product and service strategies Development of product and service strategies Licensing; merchandising; branding and packaging Licensing; merchandising; branding and packaging New product development; existing product; weak product elimination New product development; existing product; weak product elimination Service planning – pricing; demand; evaluating quality Service planning – pricing; demand; evaluating quality Managers – fans perceptions of parking; concessions; stadium comfort Managers – fans perceptions of parking; concessions; stadium comfort Fans equate value with high levels of customers service

3. Distribution strategies Finding the most effective way to get your product into the hands of the consumer Inventory; transportation; warehousing; retailing Internet; superstores; franchising are all examples of this strategy Other examples - Building a new stadium; locating of a spots complex; ticket distribution

4. Pricing strategies Critical and sensitive issue with ethical and social ramifications Critical and sensitive issue with ethical and social ramifications Pricing objectives; pricing techniques; adjustment Pricing objectives; pricing techniques; adjustment Pricing function centrally affects sports marketing - HOW Pricing function centrally affects sports marketing - HOW

5. Pricing strategies contd/ Pay for view TV costs Pay for view TV costs Corporate hospitality prices Corporate hospitality prices Membership fees Membership fees

6. Promotion strategies: The promotion mix Advertising – e.g. – Beckham, Murray, Ennis Advertising – e.g. – Beckham, Murray, Ennis Sponsorships Sponsorships Public relations Public relations Personal selling Personal selling Sales promotion Sales promotion Promotional strategies should integrate all aspects of the mix