1. MARKETING BASICS Chapter 1.1

2. What is Marketing?  Creation and maintenance of satisfying exchange relationships.  AKA: creating and modifying a product to meet customer needs and make the business money.

3. The Marketing Mix

4. The Marketing Mix: 3 P’s & a D  Product  satisfy need  Price  $ cust. pays  Promotion  Making cust. aware & encouraging to buy  Distribution  Making prod available

5. S&E Marketing Mix The Super BowlThe Big E

6. 6 Core Standards of Marketing

7. Basis for all marketing activities: 1. Distribution 2. Marketing-Info Management 3. Pricing 4. Product/Service Management 5. Promotion 6. Selling  Financing

8. Distribution  The best way to get the prod/srvc to cust.

9. Market-Information Management  Researching cust. to meet their needs/wants.

10. Pricing  Establishing price AND telling the cust.

11. Product/Service Management  Designing, developing, maintaining, improving, acquiring to … MEET CUST NEEDS

12. Promotion  Sharing prod/srvc info to cust. through ads, images, and ideas Commercial

13. Selling  Cash exchange through direct, personal communication to satisfy cust. needs/wants

14. Financing  Budgeting for marketing to help pay for prod/srvc.

15. Assignment  List and describe how the 6 core standards of marketing were involved in a recent purchase you made.