2. The City School Business Studies Curriculum Jan – March 2011 Raja Hasan Khan Grade XI Jan – March 2011

3. BUSINESS STUDIES 7115 (01/12) Chapter 16 : Market and Marketing Chapter 17 : Market Research Chapter 18 : Data Representation Techniques Chapter 19 : The Marketing Mix : Product Chapter 20 : The Marketing Mix : Price

4. Chapter 16 : Market and Marketing Market and marketing Niche and mass marketing Product oriented businesses Market oriented businesses SWOT Analysis Market Segmentation

5. Chapter 17 : Market Research Concept of research Types of research Methods of research Data representation

6. Chapter 18 : Data Representation Techniques Concepts of graph Preparation linear graph Preparation of bar graph Preparation of Pie chart

7. Chapter 19 : The Marketing Mix : Product Product Packaging Types of products Product development

8. Chapter 20 : The Marketing Mix : Price Price determination Demand and supply Types of pricing strategies Elasticity and pricing

9. Mock examinations Students will be assessed in March 2011 via written examination in form of : Paper 1 : Short question answers and Paper 2 : Case Study Each paper comprising of five compulsory questions and of duration 01 Hr 45 min. We look forward to cover the curriculum in the next session ahead with activity based learning,class explanation lectures, written assessments, quizzes and presentations.