1. LAC March 5, 2007 Kim Main Channel Marketing Manager

2. 2 Objective Educate the challenges manufacturers face due to the lack of uniformity of a la carte nutrition standards Discuss the impact of changing a la carte guidelines for manufacturers

3. 3 General Mills Foods in Schools Nourishing the health and well-being of children is a priority for General Mills, both in and out of the school setting We provide a wide variety of products in schools –Reimbursable Breakfast: cereals, yogurt, cereal bars –A la carte Snacks: cereals, yogurt, granola & cereal bars, Chex Mix, fruit flavored snacks

4. 4 General Mills Commitment to Schools Provide options that meet nutritional guidelines without compromising taste and quality –New products specifically for schools ex: Cereal Bars –Whole Grains to meet Dietary Guidelines recommendations

5. 5 Lack of Uniformity in A La Carte Nutrition Standards Key Challenges: Criteria are not consistent across states or across school districts Changing regulations Difficult to create a product that meets all requirements –If it does, will kids eat it? Additional resources required to support K-12 –Monitoring regulations –Training

6. 6 Manufacturer Challenges Consumer Insights Product Development R&DR&DPackagingPackaging Operator & Student Testing Sales Materials DistributorDistributor OperatorOperator Sales Training / Education

7. 7 Cereal Bars Example Original Launch Target Date Launched Reformulation Delayed to incorporate new a la carte guidelines appearing in some areas 2 varieties Trix Team Cheerios 2 additional varieties Cinnamon Toast Crunch Cocoa Puffs Issue: A la carte regulations requesting ≤150 calories All cereal bars now 150 Concept: Whole Grain Cereal Bars Breakfast: 1 Bread Equivalent Convenient, portable, on-the-go breakfast A la carte – flexible, a great snack July 2004 January 2005 July 2006 July 2007

8. 8 Summary Increased costs Reduced product availability and variety Will kids eat it? Bottom line: lack of uniformity in a la carte nutrition standards makes supplying the K-12 segment very challenging