1. Session1BA490 Strategic Management1 Introduction to BA 490C Strategic Management Scheduling ETS test Course overview Assignment Keys to success Getting acquainted

2. Session1BA490 Strategic Management2 Scheduling ETS field test Is not unique to MGT 490C Covers business field of study CBA requirement—10% of course grade 2 hour time limit Need to schedule outside of class time Please indicate

3. Session1BA490 Strategic Management3 Overview—a ‘bridge’ course 1 Bring together your CBA core learning Take top manager’s perspective Enhance the value you bring to your career Emphasize professional behavior Focus on active thinking & effective teamwork

4. Session1BA490 Strategic Management4 Overview—a ‘bridge’ course 2 Emphasize integration, teamwork, and communication View organization as an integrated system Take a strategic management perspective Emphasize problem identification & resolution Learn through Study and application of strategic management concepts Compete in a computer-based business simulation Use teams in a competitive simulation

5. Session1BA490 Strategic Management5 Syllabus Materials Text is available Need Reading packet #1 for Friday assignment (support services) Player’s Manual for simulation not needed for a few weeks Team license for simulation ($100) Grading Estimated points 800-900 Grade bases ETS Field Test in Business Teams Peer evaluation Continued membership is earned Use of web, Vista & email Attendance--mandatory Be professional Be on time to class and with assignments Edit work superbly No surprises for peers or instructor

6. Session1BA490 Strategic Management6 Keys to success Attitude: Be open to personal growth Be willing to work Believe in the need to work well with others Actions: Be professional Prepare for each class Participate actively Work effectively with your team

7. Session1BA490 Strategic Management7 Introduction to class web site http://www.cba.nau.edu/courses/BA490Fall06/ What you can expect to find there: Syllabus Session Schedule (with links to session slides) Forms, assignments, and instructions Daily information updates Information on the simulation

8. Session1BA490 Strategic Management8 Assignment for Session 2: strategic management overview Check out the course web site and review Syllabuscourse web site Study H&W Ch 1 Basics of strategic management Study "Getting Movies from a store or a mailbox, or just a box" (NYTimes, August 5, 2006) reading--available through Vista course site for MGT 490C (BA490C). Path is "Course Content/Readings/Netflix". Be ready to discuss the following questions on the reading. How do the strategies of Netflix, Blockbuster, and Redbox differ? Can you identify any of the areas for objectives listed on p. 7 of H&W that their objectives differ? Distinguish each level of the hierarchy of strategy for each company.

9. Session1BA490 Strategic Management9 Strategy Current Situation Objectives Environment Goals

10. Session1BA490 Strategic Management10 Instructor: Neil Jacobs Care about you and your learning Enjoy learning & helping others learn Like to travel and experience other cultures Expect you to be professional in this course Have industry experience 20 years with IBM and Memorex Currently a member of the board of directors and audit committee for a NASDAQ-listed company

11. Session1BA490 Strategic Management11 Introductions Please stand while introducing and being introduced. Introduce the person you interviewed. Tell us something good about them.