1. Driving Customers IRAP Presentation 4 March 2008 © 2008 IOTO International Inc. Protected business information. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc.

2. eBay ® of Urban Transportation  21% of mobility trips are not done by collective forms of transportation because of a lack of information.  Collective forms of transportation may provide services similar to those of the private car at comparative costs.  Potential for arbitrage between modes.  Sell collective forms of transportation as cheaper, cleaner, more convenient & more productive.  Multiple ways to build revenue streams. Comparative Urban Transportation Costs per seat - km Limousine Taxi Urban Transit Bus Demand Response Cost Vanpool (US) Cost SOV 20 25 30 35 40 45 50 55 Cents / place - km An information and trading platform where buyers and sellers can trade standardized urban trips. © 2008 IOTO International Inc. Protected business information. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc.

3. Market Size The Canadian passenger bus and urban transit industry (2005):  Total revenues of $ 8.6 billion  Net income of $ 1.3 billion  Services 1.684 billion passengers.  Growth rate of 12.2% Large urban passenger transportation market in Canada, US, and Overseas © 2008 IOTO International Inc. Protected business information. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc.

4. Trends  Continuance of traditional approaches by incumbents.  Increase in environmental & sustainability concerns.  Introduction of carbon emissions taxes.  Increase in gas prices and driving costs.  Rising congestion and time lost to traffic delays.  Increase in demand for wayfinding & navigation technology.  Ubiquity of location-enabled handheld devices.  Social networking and hobby tribes.  Decline of impression-based advertising © 2008 IOTO International Inc. Protected business information. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc.

5. Technology Platforms Current Platform: Web-based Interface ORIGINDOWNTOWN VANCOUVER DESTINATIONDOWNTOWN VICTORIA *via BC FerryTIMEMONEYCO2(kg) FLIGHTPLANE 1/2120.0017.0 FLIGHTHELI 1/2125.0064.0 TAXI*2 3/4155.0022.0 SOV*2 3/493.0022.0 PCL*3 1/243.0014.0 TRANSIT*3 3/419.0013.0 Deployable on:  Kiosks  PDAs  iPods  BlackBerries  Cell Phones © 2008 IOTO International Inc. Protected business information. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc.

6. Timeline Pacific Coach Lines YVR-Whistler POI Business Model 2002 Incorporated BCIT, ESRI, NCR Partnerships Whistler Kiosk SR&ED Program (‘03-’07) Touch-screen Kiosk Navteq LBS Global Challenge – Semi Finalists, Orlando (Mobile Version) Research in Motion & YVR *PCL – Pacific Coach Lines *Navteq LBS Challenge ‘08 - 50% increase in urban transportation solutions. IRAP YES PCL & BC Ferries - YVR-Victoria Resort Municipality of Whistler 2008 2010 (Olympics) Establish IOTO Network for Tourists PCL – YVR - SEA Int. US/CAN Airports with multiple transportation modes Standardized Platform for Sellers / Buyers with Multiple Modes 2012 2007 © 2008 IOTO International Inc. Protected business information. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc.

7. Revenue Models Infrastructure Providers Transportation Service Provider (TSP) Point Of Interests (POIs) © 2008 IOTO International Inc. Protected business information. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc.

8. Infrastructure Providers Research In Motion – BlackBerry Handheld Devices NCR – Kiosks Navteq / Nokia – Digital Maps / Devices Bell, Telus, T-Mobile – Carriers © 2008 IOTO International Inc. Protected business information. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc.

9. PCL-TSP Showcase Pacific Coach Lines  Annual revenues of 9.2 million (‘07)  100 employees (‘07)  One of the largest coach services in Western Canada  Over 500,000 passengers a year between Victoria/Vancouver  Biggest customer of BC Ferries  Key operator for the 2010 Olympics.  Recently bought Cantrail – US coach company for SEA - YVR Vancouver Airport IKEA Cruise Ships Whistler Squamish Seattle Victoria Pacific Coach Lines © 2008 IOTO International Inc. Protected business information. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc.

10. PCL-TSP Showcase Development and Progress  Three high-level meetings (3-4 hrs total - President & Key shareholder)  Good fit: local company with intl connections, & strong community.  Proposals (initial and revised proposals)  Demo meeting early Feb. w/ President, Marketing, & Accounting staff.  Led to knowledge of unforeseen potential platform benefits to PCL.  Points addressed: fraud, increasing number of points of sale, pricing flexibility, accounting, capturing greater % of ticket revenue, vouchers.  Great enthusiasm from President, suggestion of meeting leading to letter of intent, but litigation w/ key competitor puts initiative on hold. Application Demo © 2008 IOTO International Inc. Protected business information. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc.

11. POI Model Initiative Encourage collective forms of transportation. Reduce private automobile use. Motivate through free trips to POIs. Advertise.  BC Ferries: passenger and vehicle throughput  IKEA: shuttle/coach services to its locations  Queensborough Landing: remote access  Cypress and Casinos: low/empty passenger loads  IBM Report: shifts from impression-based to impact based Shifts from Impression-based to Impact-based advertising © 2008 IOTO International Inc. Protected business information. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc. Impression-based Advertising

12. Another Arbitrage Opportunity ? Tangibles: Intangibles: POI Model Initiative © 2008 IOTO International Inc. Protected business information. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc. -Advertising mediums -Real-time incentives -Green marketing -Carbon trading -Parking costs -Building parking complex -Under-utilized fleet -Under-utilized workforce Sustainability -Air quality -Traffic congestion -Carbon footprints -Land management Other Intangibles -Community / less auto driven -Social network & hobby tribes -Safety and security -Peace of mind  $3K-$4K for a full page colored news advertisement  Cost per impression $0.05-0.10  Integrated vehicle wraps as option (3M)

13. THANK YOU Will Spat wspat@ioto.ca Jimmy Au jimau@ioto.ca IOTO International Inc. 269 West Keith Road, North Vancouver BC V7M 1L7 CANADA Tel: 604.987.4301 www.ioto.ca wspat@ioto.ca jimau@ioto.ca