1. Presentation of the Foundation 28 April 2007 Haute Ecole EPHEC, Brussels

2. Aims Promote excellence in commercial communications education and research Raise awareness of the European Commercial Communications Education offer from academic partners, members of the network Enhance communication and co-operation between the European commercial communication sector and academic partners

3. Aims Facilitate cross-border education, employment and exchange of commercial communications students Facilitate cross-border exchange of qualified and specialised teaching staff

4. Aims Promote the value of cultural diversity in commercial communication education, and Promote knowledge and understanding of innovative advertising and communication techniques and new use of media and other public platforms

5. EFCCE Founding Members Ecole Supérieure de Publicité, Paris Haute Ecole EPHEC, Brussels Hogeschool Utrecht, Institute of Communications Universidad Cardinal Herrera CEU Universidad CEU San Pablo University of Economics, Prague Universidad de Navarra, Pamplona Université Paris II Panthéon-Assas, Pôle Master Marketing et Communication des Entreprises Werbe Akademie Wien, Vienna European Association of Advertising Agencies

6. 2 types of membership Institutional members –Academic founding members as permanent members –EACA and its member agencies as permanent members –Academic partners Schools, institutes or universities offering degrees in the domain of commercial communications Academic societies Individual members –Any individual wishing to participate in the association activities

7. Benefits of membership EFCCE website –To gather, share and add value to web-based materials Visibility –For participating universities, schools or institutes and the degrees they award Recognition –Academic partners can submit research papers to the International Journal of Advertising

8. Benefits of membership Promoting mobility –Via student exchange and guest lecturer programmes between the academic partners Meetings & conferences –Presentations by advertising practitioners, academics and front-line researchers Networking opportunities –Meet other academics & advertising professionals active or interested in teaching

9. Benefits of membership Career assistance for members’ students –Access to internships offered by EACA members Preferential prices –Access to advertising case studies from the World Advertising Research Centre (WARC) website Discount –On participation fees for Foundation events and conferences

10. EFCCE European Foundation for Commercial Communications Education c/o EACA 152 Bd. Brand Whitlock 1200 Brussels Belgium www.eacaeducation.eu