1. Blomme Maes Julie Pittoors Pauline Bauwens

2. GENERAL INTRODUCTION Italien (in Milan) NATIONALITY:

3. GENERAL INTRODUCTON 26,4% Italy 38,8% America 24,5% Rest of Europe 10,3% Rest of the world REGIONAL SPREND:

4. GENERAL INTRODUCTION 1860: campari was founded 1932: camparisoda was lauched 2010: the year of celebration (150) HISTORIC MILESTONES:

5. BRAND MARKETING Aperitifs Vodka Whisky Tequila Rum Liqueurs Sparkling wines Still wines Ready to drink Soft drinks PRODUCTS:

6. BRAND MARKETING Campari Skyy Vodka Wild Turkey Aperol Cinzano Appleton Estate PREMIUM BRANDS:

7. BRAND MARKETING People older than 25 In bars and clubs at night TARGET MARKETS:

8. FINANCIAL OVERVIEW TURNOVER:

9. FINANCIAL OVERVIEW PROFIT:

10. FINANCIAL OVERVIEW More than 4000 employees all over the world STAFF: