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Presented by team 4: Mateo ALBARRACIN Aurelie CHEUCLE Arfa FANG Zheng Jun Roshan GERAMIAN-NIK Shahrukh QURESHI Ricky YOUNG Wing Kei
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Table of contents Introduction of the company What is Off-Page? Blog Forums Landing pages
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Introduction of the company Problem: We want our website to be relevant Objective: have more visibility on the internet to reach more profit. How can we do this?
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What is Off-Page? The only thing you can do outside is to build links back to it Used to be 80/20 Nowadays 10/90
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What is Off-Page? Importance of linking networks to the website Boost up page ranking Promotes websites name Relevance
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Blog Three different ways of blogging: 1.On-Page blogging - speaking about your own company on your own blog 2.Off-Page blogging - other companies’ blogs can refer back to your company 3.Comment on another company’s blog - by referring to your own company
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Blog Blogs as a tool to create back links Objectives: -Popularity -Traffic -Reputation Link exchanging with other popular blogs would drive huge traffic
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Forums One of the best ways to increase traffic for your site Regular meeting place for readers who have the same interest Great way for back-links to your site, using Descriptive Anchor TextDescriptive Anchor Text
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Forums Why are Forums important?
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Forums Provide answers to a relevant problem with your post Build a good reputation Be familiar with the topics in the forum Use descriptive anchor text in signatures, not exact key words Use keywords in posts Remember: Forums are to “ build authority ”
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Forums Don’t advertise Don’t spam Don’t target the crawler, target the people
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Landing pages Key problem: - companies often forget to create landing pages However, landing pages make a key difference in SEO Purpose: - If your landing page is not relevant, people will leave your website straight away and you will lose ranking in Google - cut costs on advertising -> more relevant
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Landing pages Which aspects create a better landing page? Engaging headlines Simple and specific language benefits before features Cxpress calls to action
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Conclusion Blog Forums Landing pages Other teams’ Off-Page solutions
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The end Are there any questions?
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